Description

We are seeking a creative and data-driven In-App and Email Marketing Manager to spearhead our email marketing campaigns and in-app customer journey initiatives. This role requires someone with strong analytical skills, the ability to manage multiple projects, and a passion for continuous improvement through testing and optimization.

Key Responsibilities

Lead the strategy, creation, execution, and performance analysis of all email marketing campaigns.
Collaborate with the marketing team to develop engaging, creative email content and schedules.
Manage and optimize the customer journey within our apps, ensuring effective communication with users.
Continuously test, analyze, and refine email and in-app marketing strategies for better performance.
Track and analyze data from email campaigns and app interactions to optimize future campaigns and enhance engagement.

Qualifications

Proven experience in email marketing and in-app communication strategies.
Strong creativity with the ability to develop innovative marketing campaigns.
Analytical mindset, capable of interpreting data and making data-driven decisions.
Familiarity with Mailchimp and general email marketing principles.
Proficiency in Adobe Dreamweaver or similar HTML/CSS editing tools.
Basic understanding of HTML/CSS and email design best practices.
Strong attention to detail and ability to manage multiple projects simultaneously.

Tools & Software Proficiency (preferred)