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Growth Lifecycle Associate Inactive job Promoted
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United States
New York
1 years of experience
Bachelor education
40 hours per week
Consumer Goods
11-50 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Employee Discount
Company social events

Hawthorne is seeking a Growth Lifecycle Associate who will be a part of the Growth Marketing team and report into the Growth Lifecycle Lead. This role will be responsible for end-to-end product, promo, and content storytelling across multiple owned channels including email and SMS.

About Hawthorne

Welcome to Hawthorne. We are creating the brand and experience that will be the next generation of men's personal care – one that is more personal, trustworthy, and empowering.

We are seeing a societal shift in how men perceive themselves and their relationships with their personal care products. Hawthorne creates tech-differentiated experiences, function-first formulas, and modern brand experiences to make it easy to discover, learn about, and use the right premium personal care products and ingredients for your skin type, hair type, and body chemistry.

Our team's roots are in fashion, art, and music (Adidas, Hood by Air, OVO by Drake), as well as leading direct- to-consumer brands (Harry's, Away, Smile Direct Club). We've been featured in GQ, Hypebeast, The NY Times, Forbes, WSJ, and Vanity Fair, and we're backed by the investors behind Glossier, Everlane, and Dollar Shave Club.

What You’ll Do

  • Own, ideate, create, and execute our campaign stories end-to-end with compelling messaging and strategies across email, sms, and other owned channels
  • Deeply research and understand product stories, content stories, brand stories, and offers and creatively storytell and message them to our audience
  • Assess performance regularly by closely tracking metrics including open rates, click-through rates, and conversion rates and run experiments to optimize campaign performance
  • Create cohesive cross-channel contact and messaging strategy across email, SMS, website, content landing pages, and paid social to engage, retain, and delight users
  • Help ideate, develop, and implement annual marketing calendar, new product launches, seasonal offers, and one-off promotions
  • Work very closely cross-functionally with our Brand and Creative teams
  • Develop personalized messaging and experience for user segments leveraging all collected data points across multiple platforms and tools
  • Seek an omnichannel approach to bring personalization to the customer’s journey at various stages in efforts to increase frequency of purchase and cross-category purchases

Who You Are

  • 1 to 3 years of growth marketing related experience, preferably at a consumer startup brand
  • A creative storyteller who understands the importance of brand & messaging
  • A very strong writer with the ability to adopt and adapt brand voice
  • A curious mind who is eager to learn and research new areas of exploration constantly
  • Passionate about putting the customer first
  • Foundational analytical experience preferred with an eagerness to learn more about data and analytics
  • Some basic HTML experience preferred but not required


  • Salary based on experience 
  • 401(k) plan 
  • Comprehensive health, dental and vision benefits
  • Unlimited vacation

394 Broadway
NY 10013
New York
United States