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Global Email Marketing Specialist & Developer Inactive job Remote job - COVID Remote
PADI
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United States
Orlando
5 years of experience
Bachelor education
40 hours per week
Sports
201-500 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Pension Plan
Vision Insurance
Paid maternity/paternity leave
Salesforce Marketing Cloud
Google Tag Manager
Adobe Creative Suite
HTML
AMPscript
CSS

Reporting to the Vice President, CRM & Analytics, the Global Email Marketing Specialist & Developer is responsible for creating and implementing email marketing campaigns to promote a PADI product or service to increase customer engagement, leads and conversions. They will analyze effectiveness of each email campaign and make recommendations to increase customer engagement and improve sales. Develops database queries and makes recommendations for marketing list segmentation. Works with global email marketing team to monitor list integrity and performance to ensure high deliverability rate. Determines and establishes email marketing tracks and clear call-to-actions and adjusts as necessary to maximize campaign performance. Uses judgement to apply dynamic content to meet personalization goals. Develops and distributes PADI Worldwide campaign performance reports and includes recommendations for future A/B testing and campaign refinement. Writes, edits and reviews email and enewsletter copy applying email marketing best practices. Ability to both write and read Spanish and/or Portuguese fluently is preferred.

 

What You Will Do

  • Creates email marketing campaigns to promote products or services that apply email automation technology, A/B testing and dynamic content to improve campaign performance.
  • Analyzes performance of email campaigns and makes recommendations to improve deliverability, open rates, click-through rates, lead generation and conversions.
  • Develops and populates custom and standardized email templates using HTML responsive design to ensure usability on desktops, tablets and mobile devices. Able to understand and utilize AMPScripts as a means of invoking language and other personalizations.
  • Creates forms and other functionality using tags and triggers in Google Tag Manager or natively in Drupal CMS.
  • Develops database queries in email marketing software and makes market segmentation recommendations for testing and to improve performance based upon email reporting analysis.
  • Monitors list integrity and performance within email marketing software to ensure high deliverability rate and positive online brand reputation.
  • Tracks and analyzes electronic media performance and prepares reports to share with MarCom management and staff.
  • Collaborates with marketing consultants and MarCom management to ensure efforts are consistent with individual product, program or service marketing plans.
  • Stays informed and current on email marketing, marketing automation and behavioral marketing technology trends and best practices.
  • Provides copy edit support for email and enewsletter content, applying email marketing best practices relating to content. Ensures all work follows PADI style guide and editorial policies and standards.
  • Ensures all work follows PADI style guide and editorial policies and standards.
  • Completes special projects and other duties as assigned.

 

 

What You Will Need To Be Successful:

  • Bachelor's degree (B.A.) from four-year college or university in Journalism, Communications, English, or equivalent preferred.
  • Minimum of 5 years’ experience with email marketing, lead nurturing, marketing automation and web analytics. 
  • Excellent understanding of email marketing concepts and metrics such as sender score, deliverability and sender reputation.
  • Highly experienced and working knowledge of HTML and css for email.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both the written and verbal form).
  • Extreme attention to detail, organized and process focused.
  • Salesforce email automation and marketing software certification or equivalent a plus.
  • Familiar with Dreamweaver and HTML.
  • Must be able to demonstrate previous experience by providing a broad sample base of previous work for review.
  • PADI Open Water Diver certification or higher, or action sports background preferred.
  • Must possess excellent verbal and written communication skills
  • Must possess excellent organizational and planning skills
  • Must have a full understanding of media needs and media relationships
  • Be proactive, reliable, responsible and accurate with attention to detail
  • Possess a wide degree of creativity and latitude
  • Self-motivated with a positive and professional approach to work


PADI
7587-7567 Currency Dr
FL 32809
Orlando
United States