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Global CRM Specialist Inactive job
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3 years of experience
Bachelor education
40 hours per week
Consumer Goods
10,001+ employees
15 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Adobe Campaign


  • You will be a key actor in the digital transformation
  • Lead end to end digital projects with a focus on customer experience
  • Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting Powersports family.

Your Key Responsibilities


Working alongside CRM and the brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road, Marine group), you will:

  • Participate and lead various projects
  • Work closely with different teams to execute and align vision with brands strategies
  • Analyze campaign results and share recommendations
  • Play a key role in lead acquisition to maintain a healthy database
  • Build and Optimize consumer journey through personalized touchpoints and content
  • Foresee and share best practices to bring innovation and increase program performance


Working alongside your team members and partners, you will execute marketing automation processes that will support brands, to:

  • Plan, execute, and optimize multi-channel campaigns from beginning to end
  • Ensure quality control for CRM campaigns and make sure they are delivered on time
  • Standardize acquisition processes throughout brands and regions
  • Maintain, improve and monitor the lead management system
  • Help align internal and external teams on priorities and roadmap
  • A/B Testing global campaigns
  • Qualify leads and manage opportunities to ensure conversion
  • Responsible for day-to-day operations of the CRM tools
  • Ensure deliverability and monitor IP reputation


Working Alongside Your Team Members And Partners, You Will

  • Elevate marketing competencies through an active and informed global marketing community
  • Participate in workshops and training aligned with the vision
  • Support initiatives to develop and propel a unique and engaging CRM culture globally

Your Qualifications


  • Bachelors in marketing or related field
  • Minimum of 3 years experience in customer relationship management or e-commerce
  • Experience in marketing automation (email, SMS, or other channels)
  • Knowledge of Adobe campaign solution or Salesforce required
  • Accustomed to HTML and JavaScript
  • Fluent in both written and spoken English & French

Your Skills

  • Eager to engage and innovate
  • Ability to work in collaboration with different divisions of the organization
  • Good communicator
  • Great problem-solving skills and creativity
  • Detail-oriented with a critical degree of accuracy
  • Ability to prioritize work and to multiple tasks simultaneously, while adhering to deadlines
  • Ability to lead medium scale projects

This role can be filled in either Montreal or Sherbrooke.


We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce of over 14,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.

726 rue St-Joseph
QC J0E 2L0