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Freemium Lifecycle Program Manager Jobs Remote job - USA
United States
San Jose
5 years of experience
Bachelor education
40 hours per week
Information Technology and Services
5001-10,000 employees
20 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
MS Office

Work Styles at Zoom

In most cases, you will have the opportunity to choose your preferred working location from the following options when you join Zoom: in-person, hybrid or remote. Visit this page for more information about Zoom's Workstyles.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinar.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.

About The Role

As the Freemium Lifecycle Program Manager, you’ll be responsible for building and executing the holistic activation & adoption strategy for Zoom’s online freemium user base. Data driven program manager that is passionate about diving deep into analytics to gain actionable insights to improve activation and product adoption. Leverages product telemetry and monitors usage trends to drive product/web improvements to the customer journey. The ideal professional fit is collaborative, analytical, a strategic thinker, and effective influencer. You must be highly analytical with exceptional verbal and written communication skills, ability to drive strategy through data, drive change through influence, and exceptional project management skills are a must for success in this role.

What You’ll Do

  • Build and execute quarterly marketing plans to drive meaningful optimization in free activation, usage, and network growth (invite-a-friend flow) with Zoom’s existing and net new free base
  • Drive a holistic multi-channel free user onboarding and re-engagement strategy across all core freemium personas and regions
  • Own weekly/monthly cross functional Free Audience global trend reporting. Stay closely aligned to trends to guide quarterly program strategy.
  • Serve as the business stakeholder to drive requirements for quarterly engineering projects that drive enhanced free user web and in-product experiences
  • Develop, monitor, and optimize new onboarding and re-engagement campaigns in Salesforce Marketing Cloud
  • Launch free user research initiatives to build persona driven user journeys
  • Manage the Web Portal Home Destination - determine content, messaging, and track usage to drive design optimization
  • Track and report on performance of onboarding and re-engagement programs on a monthly basis, identifying key wins and future recommendations
  • Partner with cross-functional teams to launch an effective Mobile/ SMS international strategy


  • BA/BS degree or equivalent work experience
  • 5+ years of online lifecycle marketing or retention/loyalty marketing experience
  • Demonstrated track record of building omni-channel onboarding and re-engagement campaigns
  • Strong strategic thinking, communication and analytical skills required
  • Excellent verbal and written communication skills
  • International experience a plus
  • Experience in video or web conferencing in the cloud is a plus

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.

We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at [email protected]

Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. To view our benefits, click here.

55 Almaden Blvd
CA 95113
San Jose
United States