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Especialista de Digital & CRM Inactive job
Abbott
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Brazil
São Paulo
3 years of experience
Bachelor education
40 hours per week
Hospital & Health Care
10,001+ employees
Junior
30 holidays
PTO
Medical Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Company outings
Salesforce Marketing Cloud
MS Excel
MS Office
AMPscript
CSS
HTML

Responsibilities

  • Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business
  • Create and maintain automated triggers based campaign on customer purchase behaviors
  • Support Customer Journey Mapping by analyzing touch points with the organization and maximizing loyalty opportunities
  • Work with business and technology stakeholders, service providers and agencies to gather functional and technical requirements and optimize day-to-day operations; Ensure data meets functional requirements, system compliance and interface specifications working closely with IT
  • Working closely with the commercial and marketing director to provide guidance on how to maximize current and prospective relationships through the use of CRM tools.
  • Report on KPIs through dashboard creation and internal communication of results and insights
  • Support developing on-brand direct response oriented cross-channel creative executions
  • Maintain and document policies, procedures and standards relating to database marketing and proactively monitors activity
  • Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.


Qualification

  • Degree in Business Administration with focus on Marketing or Informatics
  • 3+ years of experience in CRM, tech vendor/agency management and digital marketing, preferably 1 year managing complex CRM implementation plans.
  • Experience developing and executing email marketing plans to deliver quantifiable impact across digital channels including solid understanding of deliverability optimization
  • Understand and have experience in planning, modeling, segmentation, targeting, execution and analysis of CRM campaigns including quantifying direct impact on sales
  • Experience working in Direct-to-Consumer, data-driven environments. E-commerce experience within healthcare and/or CPG experience a plus.
  • Proficiency using marketing automation tools including Salesforce Marketing Cloud, comparable multi-channel management systems to implement user journeys
  • Excellent Project Management skills
  • Strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced and dynamic environment
  • Strong interpersonal and communication skills
  • Fluent in English
Abbott
R. Michigan 735
04602-970 São Paulo
São Paulo
Brazil