JOB PURPOSE: Assist and coordinate initiatives related to 1:1 Preferred Lease marketing campaigns, primarily via the Email channel. Other channels might include Text messages and Direct Mail.

KEY RESPONSIBILITIES:

• Develop and implement end-to-end email marketing campaigns including calendar and content, audience targeting, and deployment and monitoring
• Ensure email campaigns, website content and other digital programs are accurately produced and delivered on a timely basis
• Coordinate projects as directed by Marketing leadership. Provide deliverables on time and on budget
• Open and track jobs with retail partners, internal design and CRM teams
• Work collaboratively to execute programs and initiatives
• Obtain legal review and approval of offer-based programs. Ensure digital initiatives are versioned appropriately with legal restrictions and requirements
• Process and track project invoices
• Coordinate communication of new campaigns to key stakeholders – including both ad hoc promotional campaigns and new lifecycle triggers
• Add value by evaluating, recommending and supporting testing of new programs and process enhancements
• Monitor competitors and provide recommendations and insight
• Provide assistance on multichannel campaign executions that span Text message and Direct Mail channels
• Additional duties as assigned
• Learn and grow in your digital marketing expertise, and become a leader in your functional area and beyond

JOB REQUIREMENTS:

• Bachelor’s Degree in related field
• Fintech or retail store-based marketing experience strongly preferred
• Two to three years of experience in Digital Advertisting and/or Marketing including project coordination
• Email campaign management (Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.) experience a must
• Experience with marketing automation and personalization platform, such as RedPoint, preferred
• Experience working with content and creative teams including design and copywriting functions
• Proficient in Microsoft Office applications (Microsoft Teams experience a plus)
• Strong organizational skills
• Professional and positive demeanor in all interactions
• Process driven
• Strong communication and project planning skills
• Strong attention to detail; meets deadlines or elevates obstacles in a timely manner
• Provide solutions; results-oriented
• Ability to interface with all levels of management successfully
• Must be a self-starter and team-oriented
• Ability to effectively prioritize work and manage projects