Title: Email Specialist

Location: Columbus, Ohio 43215

Duration: 18+ Months

Industry: Insurance

Job Description::

• Position is responsible for the execution of email campaigns supporting Client's marketing.
• Duties will include writing the HTML for emails, processing and uploading lists, QA testing of emails, executing email sends and pulling data from completed campaigns.
• Skills should include HTML and CSS development for email (this is not the same as web), MS Excel, experience in one of the top email service providers (Salesforce Marketing Cloud/ExactTarget, Responsys, Cheetah Mail, MailChimp as examples).
• High preference of Salesforce/ExactTarget experience but some ESP experience is mandatory. Automation Studio and/or Journey Builder experience is desired.
• SQL experience a plus.
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Job Summary: Translates business and creative requirements into functional requirements and develops email solutions.

Job Responsibilities

• Assisting with automating email campaigns in Salesforce Marketing Cloud.
• Creating and sending emails on behalf of various business units.
• Uploading lists into Salesforce Marketing Cloud and performing quality assurance processes on each list.
• Quality assurance work on lists received from business units to ensure required format is used and the all necessary data has been provided for specific campaigns.
• Continuously working with business units on the list process to improve campaign execution accuracy and efficiency.
• Supporting Affinity partner email program including list loading, metrics, data extracts and vendor consultation.
• Provide regular email reporting and adhoc reporting as needed to all business units.
• Document requirements needed for projects and processes within the email space.
• Assist with small projects related to digital messaging.
• Analyzing deliverability data and identifying potential issues.

Job Requirements

Experience: Typically, 7 or more years working experience in an email production environment.