An Alten Company, Cprime is a global consulting firm helping transforming businesses get in sync. Cprime is the partner of choice for Fortune 100 companies looking to achieve value and agility. We help visionary business leaders compose solutions, execute implementations, and exceed against business goals. Our industry-leading software and services work in synergy to deliver transformations for our customers.
Cprime is sourcing for a for a Digital Engagement Specialist in Sunnyvale , CA
The person in this role will spend much of their time handling e-mail requests, building them in Marketo, testing in Litmus and partnering with the project mgmt. team to understand required changes, while ensuring edits and redlines are executed and that polished and professional e-mail communications are delivered on time. Depending on the situation or project, there will be a need to do the advanced e-mail troubleshooting and address other technical challenges
• Partner with marketing teams to delivery high quality email communications
o Understands and assists in driving email requirements and best practices; recognizes gaps and identifies development issues
o Strong understanding of color space / color theory, and user interface design.
• Must have 1-2 years of Marketo experience. Should have ExactTarget (nice to have) capability as well.
o Proficiency implementing email programs within ESP (E-mail Service Provider) tool capabilities
o Experience developing functional email templates designed around mobile-friendly customer experience (optimized for all devices)§ Understand differences between coding for web and coding for email
o Must have Advanced Frontend HTML and CSS experience, for:§ Developing/editing email templates in HTML or through CMS systems§ Writing code from scratch, or adapting existing code to meet business requirements§ Developing responsive HTML emails using Editor or WYSIWYG Editor§ Building landing pages from layered PSD files
o Experience with Email Testing, including:§ QA process for emails: ensure proper rendering, consistency and spam scoring across various email clients and operating systems§ QA testing for various device types and email accounts using tools: Litmus, ExactTarget§ Update and maintain email templates whilst adhering to brand guidelines
• Troubleshooting and Best Practices