Our mission is to seek the truth and help people understand the world, a mission that has steered the New York Times through more than 160 years of challenge and change. We believe that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just. This is why talented people choose to work here. This is why discerning readers offer us their time and trust. Our mission and values are essential, and worth fighting for, especially in this moment of profound pressure on the free press. Accordingly, we have set robust and aggressive organizational goals and are looking for highly motivated and talented individuals to help us meet the challenge.
You will be joining a team of seasoned email specialists who support all marketing email and landing page initiatives for the Standalone Products group: which includes NYT Cooking and NYT Games, and more. In addition to setting up and launching marketing materials, your team is a thought partner to our marketing and creative groups, advising on best practices and setups.
- Maintain best practices for email campaigns & landing pages, and make recommendations when necessary
- Accountable for successful, accurate, and on-time deployment of email campaigns
- Deploy marketing assets to desktop and mobile properties via content management platforms
- Collaborate on strategy and lead the implementation of marketing assets, to ensure optimal campaign performance and support A/B testing initiatives
- Manage and anticipate clients’ needs to provide accurate campaign execution and proactive maintenance
- Troubleshoot and debug collaboratively to resolve coding and trafficking issues
- Share responsibility for the Q.A. of all active campaigns
- Share responsibility for all media plan requirements being correctly implemented, including relevant targeting requirements
- Track, measure and analyze early post-launch campaign activities, and resolve delivery and any performance problems related to setup or technical issues
- Assist team with campaign optimization to ensure on-time and complete delivery of all marketing campaigns
- 2-3 years of experience in front-end web development, including strong debugging skills, Magnolia preferred
- 2-3 years of email deployment and coding experience (Responsys Preferred)
- Familiarity with website content management systems such as Magnolia, Optimizely, BlueKai, etc.
- Demonstrated knowledge of creative A/B testing, media formats and internet technologies
- Strong problem-solving ability and excellent communications skills, particularly in translating technical explanations to non-technical users
- Excellent client service approach and ability to meet tight, ad hoc deadlines and multi-task effectively
- Thrives in a collaborative, cross-functional and diffuse team environment
- Understanding of inventory and delivery process, third-party ad tags, rich media concepts, a bonus
- Prior experience leading UX/UI projects, particularly on website projects, a bonus
- Willing to learn and actively pursues new skills to support business needs
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.