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Email Nurture Marketing Manager Jobs Remote job - Canada
Assent Compliance
Canada
Ottawa
6 years of experience
Bachelor education
40 hours per week
Information Technology and Services
201-500 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
MS Excel
CSS
HTML

At Assent, your work helps bring transparency, sustainability, and fairness to the global community. Our software enables responsible stewardship to improve corporate decision making. We do this by providing a window into an organization’s global supply chain and the factories in which their products are manufactured, to reduce compliance risks, environmental waste, and prevent human rights abuse. 


We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years! As the global leader in supply chain data management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies.


What’s In It For You? 


  • We know flexibility is important. Work from home!
  • Retirement matching program
  • Paid Professional Development and Volunteer Days annually
  • Paid life leave for mental health, caring for others and other important life events
  • Medical and Dental benefits with no waiting period
  • Work with purpose - make a real difference!


Your Role as the Email Nurture Marketing Manager!


Reporting to the Director, Digital Marketing, the Email Nurture Marketing Manager is responsible for the development, execution, and optimization of our global email marketing programs across various personas, topics, and industries. You will own the end to end strategy of email drip/nurture campaigns to provide existing customers and prospective customers with relevant and industry-leading content across the buyer’s journey, both in the long term and short term. 


As part of our wider Demand group, this position will drive strategic direction for this channel, drive results and closely partner with Product Marketing, Content, Professional Services, Sales & Business Development and Revenue Operations on broader strategy planning.


You will have the opportunity to:


  • Plan, write and orchestrate engaging and targeted email campaigns, triggered-emails, autoresponders, always-on drip programs, lead nurture campaigns and newsletters.
  • Develop detailed marketing automation workflows based on engagement, lead scoring, inactive contacts, recycled leads and win/loss activity to establish a lifecycle marketing framework.
  • Analyze, continuously test, and create new key audience segments, identifying opportunities for increased engagement throughout the conversion funnel.
  • Support conversational marketing programs with playbooks/flows through external agencies.
  • Establish governance and management of our email marketing channel including templates, calendars, deployment cadence, branding and best-practices in copy/subject-lines.
  • Work with the Marketing Operations to oversee email automation and email asset categorization across our email channel as well as overseeing privacy/anti-spam laws.
  • Work with the Creative/Brand and Content Marketing teams to enable the growth of our Blogs and Newsletters.
  • Work with CRM/MAP architecture and collaborate with MarOps on how to define segments and accurately capture all required data at key points in the customer lifecycle. 
  • Use of A/B split testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture leads.
  • Maintain a deep understanding of email technologies and trends to react to new insights and behavior shifts.
  • Compile regular reports and full-funnel performance analytics for email campaigns (Leads, MQLs, Opps, Closed-Won) both direct and influenced.
  • Be familiar with corporate security policies and follow the guidance set out by processes and procedures of Assent Compliance.


We strongly value your talent, energy and passion. It will be valuable to Assent if you have the following qualifications:


  • 6+ years of proven experience in B2B email marketing, nurture/lifecycle marketing, marketing automation; 
  • Hands-on and/or working knowledge with CRM (SFDC preferred) and Marketing Automation Platforms and tools (e.g. Marketo, Pardot, Outreach, Knak, Vidyard, Drift); 
  • Extensive knowledge of segmented communication strategies, lifecycle campaigns and analytics and ability to create, document and socialize detailed process flows.
  • Short-form copywriting (including subject lines) skills and experience that drive conversion.
  • Experience targeting technical B2B decision makers across large enterprise and strategic companies (bonus points for compliance/supply chain management roles). 
  • Good understanding of complex SaaS buying cycles and go-to-market strategies.
  • Detail oriented, with a high level of organization to manage multiple campaigns, projects and stakeholders.
  • Advanced Microsoft Excel skills are preferred, HTML, CSS and other coding capabilities are considered assets.


Upon offer of employment, all candidates will need to fulfill the requirements necessary to obtain a background check.


Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

Assent Compliance
525 Coventry Rd
ON K1K2C5
Ottawa
Canada
Email Nurture Marketing Manager Jobs Remote job - Canada
Assent Compliance
Canada
Ottawa
6 years of experience
Bachelor education
40 hours per week
Information Technology and Services
501-1000 employees
Manager
21 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
MS Excel
MS Office
Knack
CSS
HTML

At Assent, your work helps bring transparency, sustainability, and fairness to the global community. Our software enables responsible stewardship to improve corporate decision making. We do this by providing a window into an organization’s global supply chain and the factories in which their products are manufactured, to reduce compliance risks, environmental waste, and prevent human rights abuse. 


We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years! As the global leader in supply chain data management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies.


Our head office is based in Ottawa, Canada. This role is open to candidates working from a virtual home office anywhere in North America!


What’s In It For You? 

  • We know flexibility is important. Work from home!
  • Retirement matching program
  • Paid Professional Development and Volunteer Days annually
  • Paid life leave for mental health, caring for others and other important life events
  • Medical and Dental benefits with no waiting period
  • Work with purpose - make a real difference!


Your Role as the Email Nurture Marketing Manager!

Reporting to the Director, Digital Marketing, the Email Nurture Marketing Manager is responsible for the development, execution, and optimization of our global email marketing programs across various personas, topics, and industries. You will own the end to end strategy of email drip/nurture campaigns to provide existing customers and prospective customers with relevant and industry-leading content across the buyer’s journey, both in the long term and short term. 


As part of our wider Demand group, this position will drive strategic direction for this channel, drive results and closely partner with Product Marketing, Content, Professional Services, Sales & Business Development and Revenue Operations on broader strategy planning.


You will have the opportunity to:

  • Plan, write and orchestrate engaging and targeted email campaigns, triggered-emails, autoresponders, always-on drip programs, lead nurture campaigns and newsletters.
  • Develop detailed marketing automation workflows based on engagement, lead scoring, inactive contacts, recycled leads and win/loss activity to establish a lifecycle marketing framework.
  • Analyze, continuously test, and create new key audience segments, identifying opportunities for increased engagement throughout the conversion funnel.
  • Support conversational marketing programs with playbooks/flows through external agencies.
  • Establish governance and management of our email marketing channel including templates, calendars, deployment cadence, branding and best-practices in copy/subject-lines.
  • Work with the Marketing Operations to oversee email automation and email asset categorization across our email channel as well as overseeing privacy/anti-spam laws.
  • Work with the Creative/Brand and Content Marketing teams to enable the growth of our Blogs and Newsletters.
  • Work with CRM/MAP architecture and collaborate with MarOps on how to define segments and accurately capture all required data at key points in the customer lifecycle. 
  • Use of A/B split testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture leads.
  • Maintain a deep understanding of email technologies and trends to react to new insights and behavior shifts.
  • Compile regular reports and full-funnel performance analytics for email campaigns (Leads, MQLs, Opps, Closed-Won) both direct and influenced.
  • Be familiar with corporate security policies and follow the guidance set out by processes and procedures of Assent Compliance.


We strongly value your talent, energy and passion. It will be valuable to Assent if you have the following qualifications:

  • 6+ years of proven experience in B2B email marketing, nurture/lifecycle marketing, marketing automation; 
  • Hands-on and/or working knowledge with CRM (SFDC preferred) and Marketing Automation Platforms and tools (e.g. Marketo, Pardot, Outreach, Knak, Vidyard, Drift); 
  • Extensive knowledge of segmented communication strategies, lifecycle campaigns and analytics and ability to create, document and socialize detailed process flows.
  • Short-form copywriting (including subject lines) skills and experience that drive conversion.
  • Experience targeting technical B2B decision makers across large enterprise and strategic companies (bonus points for compliance/supply chain management roles). 
  • Good understanding of complex SaaS buying cycles and go-to-market strategies.
  • Detail oriented, with a high level of organization to manage multiple campaigns, projects and stakeholders.
  • Advanced Microsoft Excel skills are preferred, HTML, CSS and other coding capabilities are considered assets.


Upon offer of employment, all candidates will need to fulfill the requirements necessary to obtain a background check.


Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

Assent Compliance
525 Coventry Rd
ON K1K 2C5
Ottawa
Canada