Email Marketing Strategist

Observer Media, a diversified media, information and services company, with interests in digital media such as Observer and Commercial Observer, has an exciting opportunity for an Email Marketing Specialist to join the team.

Reporting directly to the VP of Marketing, this individual will be responsible for the coding, deployment and performance of all email marketing campaigns. We’re entering an exciting new growth phase, so the ideal candidate is confident in scaling email campaigns to lists of 70k+ contacts.

Responsibilities

• Coordinate and manage the email marketing calendar across all products including our events programs.
• Build, test and deploy email campaigns including editing copy, layout, links, and dynamic personalized content.
• Coordinate with graphic designers to design and hand code responsive cross-browser email campaigns.
• Work closely with the CSM and product teams to ensure proper email cadences and maintain IP reputation.
• Own email performance and optimization, including creating reports that analyze delivery and campaign efficacy.
• Act as the internal subject matter expert on email best practices and technologies.
• Maintain QA process to ensure all communications are properly formatted and brand compliant.
• Support the team on landing page and website updates and QA processes
• Proactively identify opportunities to improve the performance of existing campaigns and create new cadences that drive engagement and revenue.
• Create and optimize an email preference center that helps maintain ideal frequency and content of emails to different audience segments.
• Maintain compliance with CAN-SPAM, CASL, CCPA, GDPR and other data protection measures.

Qualifications

• Bachelor’s degree
• 2+ years of overall marketing experience
• 1+ years of email marketing experience
• Working knowledge of HTML and CSS for responsive emails
• Experience deploying email campaigns to contact lists 20k+ in a major ESP (Hubspot, Mailchimp, Sailthru, Mailgun, Pardot etc…)
• Experience designing, deploying, and analyzing email marketing A/B tests
• Deep understanding of email marketing strategy and best practices.
• Proficient in Excel and Google Sheets
• Proven ability to proactively identify opportunities for growth and plan for dependencies
• Strong written and verbal communication skills when communicating with both internal stakeholders and external partners
• Enthusiastic participant in team meetings

How To Apply:

Please submit the following in an email to [email protected] with “Email Marketing Strategist” in the subject line.

Observer Media is a diversified media, information and services company with interests in digital media such as Observer and Commercial Observer, and information platforms including RealGraph. Observer Media seeks to build brands and businesses that utilize technology and media to empower influential business executives.