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Email Marketing Specialist - Remote Inactive job Remote job - USA
Ferguson Enterprises
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United States
Newport
1 years of experience
Bachelor education
40 hours per week
Wholesale
10,001+ employees
Entry-level
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
Google Analytics
MS Powerpoint
MS Word
MS Office
MS Excel
CSS
HTML

We realize that our greatest assets are our best-in-class associates, which is why we’re dedicated to offering limitless opportunities for growth and advancement. We want to help you build a long-lasting career with Ferguson. Together, we can continue to lead the industry and help build our nation’s infrastructure from the ground up. Join our team today.


We are currently seeking a bright and resourceful Email Marketing Specialist to join our team on a full-time basis. This is an exciting opportunity to work for a top-rated company comprised of fun, talented individuals. This self-starter will be assisting for the overall email strategy and daily productions, scheduling, delivery and reporting of targeted email campaigns.


What are you going to do? 

Summary: The Email Marketing Specialist will be responsible for strategic and tactical execution of Build with Ferguson’s B2C and B2B email marketing campaigns and projects. The ideal candidate will have a minimum of 1-3 years of experience developing and executing email marketing campaigns along with reporting, database management and content development.


  • Responsible for developing, implementing, and managing an enterprise-level email marketing program and collaborating with team members to develop an email marketing strategy and communication plan to support all business groups.
  • Proficient experience with email marketing software (enterprise level software)
  • Assists with email marketing initiatives, implements, and advises on email features and capabilities including targeting, personalization, database segmentation, APIs and email templates.
  • Assists with email marketing process - develops flow, segmentation, list management, set-up, testing, execution, reporting, and optimization.
  • Assists with the d evelop ment and implement ation short and long-term email marketing strategies targeting sales to existing customers and cultivating relationships with prospects and vendor leads.
  • Leverages historical campaign results to guide future email messages and implements segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives.
  • High level u nderstand ing of email marketing projects from a technical point of view
  • Responsible for the development, implementation, and reporting of email campaign performance and overall effectiveness.
  • Analyzes email campaign results and reports campaign performance, summarizes key insights, and offers recommendations. Works with analytics team to understand business and customer needs and site analytics required to measure email success.
  • Partners (with guidance) with third parties and graphic design team to create email creative materials, communication templates, content, promotions, and landing pages.
  • Stays current with best practices, strategies, and industry standards related to email - ensures best practices through email compliance (CCPA) and spam regulation (CAN-SPAM) and shares email program insights and recommendations with marketing managers and colleagues.
  • Manages the day-to-day creation of customer-facing emails within ESP , implements tracking, performs quality assurance review to ensure creative, copy and links are correct prior to deployment.


What are you going to bring to the table?

  • Solid understanding of usability within the Web and email channels and experience drawing recommendations from web analytics
  • Bachelor’s degree in Marketing, Public Relations, Communications, or equivalent combination of education and related experience
  • 1-3 years' experience in email marketing or marketing campaign automation
  • HTML and CSS coding experience a plus
  • Demonstrates technical and creative writing skills
  • Has a good eye for creative email design and layouts
  • Intermediate level working knowledge of sophisticated email marketing and marketing automation solutions (Eloqua, Marketo , IBM Marketing Cloud, Salesforce)
  • Ability to work in a fast-paced environment, juggle multiple competing tasks, and work independently
  • Excellent written and verbal communication skills
  • Strong computer skills Knowledge and ability to use Microsoft Excel, Word, and PowerPoint
  • Intermediate working knowledge of digital analytics tools (Adobe Analytics, Google Analytics)
  • Ability to analyze data issues and produce working solutions
  • Understand customer database design and implementation within ESPs


What do we bring to the table?

  • Competitive Compensation Packages
  • Great 401(k), PTO and benefits package which includes Medical, Dental, Life and Vision
  • Amazing work environment that makes you want to be at work everyday
  • Team building and company wide events throughout the year (sometimes too many to count)
  • Incredible employee discounts on Build.com products
  • Internal Training programs suited to what you are wanting to develop in
  • A wide variety of local discounts plus all of Ferguson Inc. employee perks 


The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises
12500 Jefferson Ave
VA 23602
Newport
United States