Email Marketing Specialist London Jobs
Michael Kors
United Kingdom
2 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
10,001+ employees
25 holidays
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Dental Insurance
Oracle Responsys

I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs.


We have an exciting opportunity for an Email Marketing Specialist

Job Overview:

The purpose of this role is to support CRM activities in EU and ROW working closing with our NA counterparts.

Reports directly into the Senior Email and Digital Marketing Manager. The role will require regular communication with peers from other business units within the EU (e.g. Email, Design, Web Production, Brand Marketing, Retail Marketing etc.) and also their US counter parts.

Who You Are:

You are passionate, self-motivated, reliable and have strong communication skills. You thrive in a rapidly changing environment, are fashion-curious and capable of multi-tasking and prioritizing in a demanding environment. 

What You'll do:

  • Support the Email team with testing for the new website launches
  • Work with the Senior Manager to roll out and test new lifecycle programs (through email and direct mail)
  • Work closely with the creative and production teams to ensure briefs and assets are delivered on time and within budget
  • Manage end to end campaign and content briefs for email working with key stake holders, such as Senior Buyers and the Ecommerce Trade Teams
  • Lead, implement and improve lifecycle marketing campaigns, driving engagement and improved conversion
  • Analyse campaign results and provide actionable insights
  • Produce Campaign and Trade reporting
  • Stay up to date with industry best practices and competitor activities
  • Assist the wider marketing and communication team with administrative tasks on an ad-hoc basis in order to meet team wide deadlines
  • Manage day to day Agency Oracle
  • Working knowledge on the technical set up of Email Marketing campaigns
  • Review Segmentation of audience to deliver performance
  • Forecast Weekly, Monthly, Quarterly and Annual performance metrics.
  • Manage Email Invoice and Budgeting
  • Manage 1 Developer

You'll Need to Have:

  • Fashion marketing / Bachelors’ degree (ideal)
  • Experience working with Oracle Responsys (preferable)
  • Direct experience with analytics tools including Adobe Analytics/Omniture
  • 2-3 years of experience in email marketing , ideally gained in a fashion environment
  • Highly organised and articulate graduate (or equivalent)
  • Skilled at writing a clear and informative brief
  • Capable of coordinating amends and approvals from various teams in a timely manner
  • Knowledge of database segmentation & targeting for personalisation
  • Solid understanding of email KPIs and deriving insights for wider business reporting and actions
  • Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
  • Experience in managing an individual or team

We'd love to see:

  • Strong written and verbal communication skills
  • Self-motivated
  • Adaptable, with a willingness to learn
  • Analytical and creative problem solving
  • Highly organized with good time management skills
  • Computer literate – Excel, PPT, Word, Photoshop
  • Team player – with excellent relationship-building skills

We are an Equal Opportunity Employer M/D/F/V 

Michael Kors
33 Kingsway
England WC2B 6UF
United Kingdom