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Email Marketing Specialist, Japan Inactive job Remote job - COVID Remote
Crocs
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Japan
Tokyo
3 years of experience
Bachelor education
40 hours per week
Consumer Goods
1001-5000 employees
Junior
10 holidays
PTO
Employee Discount
Paid maternity/paternity leave
Development budget
Company social events
Company outings
Travel Allowance
Salesforce Marketing Cloud
MS Excel
MS Office
MS Powerpoint
CSS
HTML

Job Title: Email Marketing Specialist

Reports to (Direct Title): Digital Marketing Manager, Crocs Japan

Location(s): Tokyo, Japan

Employment Type: Permanent


Job Summary

Crocs Japan is looking for an Email Marketing Specialist with a CRM mindset and hands-on email service provider experience to join our team. This position is responsible for the end-to-end email channel, including ideation, planning and execution of all email campaigns. Email is a critical growth driver for Crocs ecommerce and key goals include lead generation, customer retention and revenue generation. This is a fast paced, hands-on role that requires strong attention to detail and the ability to recognize and prioritize time sensitive projects. This position reports to the Digital Marketing Manager of Crocs Japan and will collaborate with global teams in Europe and USA.


Primary Job Duties

  • Based on the Go-To-Market calendar, prepare campaign briefs with focus on copy creation and creative direction. Apply consistent Crocs branding and messaging
  • Manage day-to-day planning, production and sending all email programs including revenue/performance and product focused campaigns
  • Propose and implement improvements to personalization, customer lifecycle, transactional and triggered email campaigns from a CRM perspective
  • Evaluate and optimize all activities with evidence-based analysis including A/B testing
  • Plan and execute email registration campaigns based on active subscribers and revenue targets
  • Assess and implement best practices from global and regional teams


Job Requirements

Minimum Education: University bachelor’s degree preferred

Minimum Experience: 3+ years experience as Email Marketing or CRM specialist

Knowledge, Skills & Abilities:

  • Operational excellence is required: accurate images, links, audiences, tracking, quality assurance, analysis, reporting etc.
  • Experience with Salesforce Marketing Cloud, ExactTarget or major Email Service Provider
  • Experience using Adobe Analytics Omniture and Adobe Audience Manager is preferred
  • Experience working closely with creative/design and technical teams is preferred
  • Analytical mind set, detail oriented, good with numbers and capable to create forecasts on how to optimize the available resources
  • Proven ability to optimize CRM programs which drive revenue and strong understanding of email best practices
  • Strong project and time management skills and self-starter
  • Collaborative team player with demonstrated ability to work effectively with multiple cross-functional groups
  • Language: Fluent Japanese. Business English (participate in meetings with global teams)
  • Proficiency with Microsoft Office applications (Outlook, advanced Excel, Power Point)


Company Culture and Benefits

  • Flex+Core time and generous work from home policy since 2020
  • WeWork Office near Tokyo Metro Onarimon Station
  • Comfortable blend of international and Japanese work environment
  • Gain a global perspective of marketing activities worldwide
  • Defined Contribution Plan (401k)
  • Employee discount
  • Annual leave granted for summer, new years, volunteering
  • Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day
  • Learn more here https://careers.crocs.com/


Crocs
6 Chome-19-13 Shinbashi
Tokyo 105-0004
Tokyo
Japan