Virtual Graffiti is seeking an Email Marketing Specialist to monitor, manage, and create email marketing content, automated workflows, and reporting through our HubSpot marketing platform. This person will work closely with the Marketing Director and Web Development team to ensure that our MDF requirements and partner expectations are met in regards to emailing our customers and contact database the most relevant, ongoing IT solution/industry news and directing them to our dedicated partner websites.

As an Email Marketing Specialist, you will help create our marketing emails, from the copy write to images and banners, and ensure that our efforts are optimized to deliver high quality leads to our sites/sales teams and increase our overall all engagement rates through email. You will also create quarterly reports that will be used to inform our partners of our campaigns, and display where we were successful and where we will continue to optimize our strategy. Virtual Graffiti has partnered with over 180 of the top IT solutions and Network Security companies. You will be working in a highly engaged, and at times fast-paced environment managing multiple projects at once and serving multiple campaign and quarterly goals.

Key Activities

• Create and distribute daily email blasts, quarterly automated email workflows, and/or drip campaigns
• Maintain quarterly calendar to schedule all campaigns and emails
• Work with marketing team, partners, and web team to ensure all collateral and assets are complete in association with any email marketing efforts scheduled
• Manage technical aspects of key marketing systems (HubSpot) used to generate, distribute and report on leads
• Create and maintain metrics reports on our marketing efforts
• Analyze email marketing and sales data to develop new strategies and campaigns, or optimize existing projects

Desirable Qualifications

• Background in, or understanding of, Information Technology solutions and terminology is a plus
• Understanding of basic email marketing metrics and engagement rates
• Understanding of list segmentation and targeting
• Familiarity with CSS
• Experience writing sales copy
• Experience with HubSpot (tools, services, and integration capabilities), which serves as both our marketing automation platform and CRM
• Strong design and photo editing skills

Benefits

We are committed to professional growth and fulfillment at work. Benefits included:

• Currently Remote
• Medical insurance with dental and vision
• Generous time off and offices closed on major national holidays
• A commitment to developing leaders from within the organization
• Office headquarters located in beautiful Irvine, California