The primary responsibility of the Email Marketing Specialist is to operate and maintain the school’s Salesforce and Marketing Cloud instance to build and develop, implement, test and monitor email marketing campaigns and manage a clean prospective student database for on-campus, online and hybrid programming. This includes making sure all email subscriber lists are updated and accurate. The incumbent will set up emails, event registration forms, landing pages, and journeys; select target audiences through data extensions; monitor campaigns; manage dynamic content and personalization. The Email Marketing Specialist will be sure all emails are optimized and mobile-friendly and will provide a final review of all emails before dissemination. The incumbent will analyze the performance of campaigns and provide dashboard insights and overall performance reports to the larger team to help improve email marketing strategies. The Email Marketing Specialist will follow industry best practices and offer school guidance on industry standards (knowledge of CAN-SPAM regulations is helpful). The incumbent should have some experience with HTML/CSS and content management systems. Salesforce and Marketing Cloud experience is preferred.
2-3 years of Salesforce experience required.
Experience within the setting of a University/college environment is preferred.
Relevant education and experience may be substituted so Bachelors’s with 6 years of experience or Masters’s with 2 years of experience.
The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets
Assignment Category Full-time regular
Job Classification Staff.Communications.III
Minimum Education Level Required Baccalaureate
Minimum Experience Level Required 6-9 years experience
Work Schedule Mon-Fri
Hiring Range TBD based on qualifications
Relocation Offered No
Visa Sponsorship Provided No
Background Check For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances Not Applicable
Required Documents Resume, Cover Letter, Writing Sample
Optional Documents Not Applicable