We are looking for a rock star Email & CRM Specialist to join the Ecommerce & DTC Growth team at The Collected Group working across our three brands – Joie, Equipment, and Current/Elliot. This individual will own the email communication and marketing channel focusing on driving revenue, engaging customers, and owning the lifecycle marketing strategy. This individual will help drive key marketing and business decisions based on data and critical thinking. You will manage the email calendar and work with marketing, merchandising, and design to concept messaging and provoking content. The right person for this role has exceptional project management skills, analytical abilities, experience with ESPs (SailThru, Salesforce, Listrack, etc.), customer segmentation, and reporting. If you are someone who is passionate about solving hard problems and thrives in a highly-visible and ambitious role, then this is the right fit for you.

Who You Are:

You are a proven collaborative team member, hardworking, dedicated, open-minded, humble, and enthusiastic. You are ready and eager to learn every part of the D2C business and you are hungry to dive into the data about our customers. You thrive in a fast-paced environment where data-driven decision making is celebrated and customers are central to your strategies.

Key Responsibilities:

1. 25%

• Own the lifecycle communications for all TCG D2C revenue channels across email, SMS, and website messaging.
• Manage email calendar to ensure that all requests are created, updated, and scheduled using best practices, and TCG brand guidelines.

2. 25%

• Create automated campaigns that increase customer LTV through omni-channel communication, personalized segmentation, and a deep understanding of customer behavior.

3. 25%

• Research, strategize, and create an Ecommerce loyalty program to engage our current customer-base.  

4. 25%

• Develop dashboards and reports that provide insight and visualization into email performance relative to KPIs, projections, and comparative historical performance.
• Test. Test. Test. Create and manage and ongoing testing plan to continually learn and improve performance.

Key Stakeholders:

This position will work mainly with the Ecomm and DTC teams, but will partner with merch, buying, planning, creative, and other internal teams.

Required Skills:

• 3-5 years of hands-on experience building best-in-class email programs.
• Robust CRM experience at a D2C brand - preferably in a transactional revenue business.
• Experience producing and executing email marketing campaigns, constructing automated journeys, creating customer segmentations, and building HTML-based emails.
• Technical experience of current best-practice email build and personalization methods.
• Strong analytical mind with advanced excel skills.
• Strong experience with top CRM software - Blueshift, Sailthru, Listrak, Bluecore, BounceX.

What You Have:

• Proven track record of optimizing email programs and meeting business goals.
• Ability to work independently as well as build effective working relationships with cross-functional teams.
• Proven ability to project manage, multi-task and deliver against deadlines
• Strategically focused on improvement and optimization.
• Working knowledge of email best practices and deliverability.
• Impeccable attention to detail and accuracy.
• Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically to solve problems.
• Customer obsessed