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Email Marketing Specialist Jobs Remote job - Canada
70000 - 75000
3 years of experience
Bachelor education
40 hours per week
11-50 employees
20 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Office

We are looking for an Email Marketing Specialist who will play a key role when it comes to managing and prioritizing the campaigns that will help drive engagement and growth across PolicyMe's customer lifecycle.

The ideal candidate possesses the ability to think both creatively and analytically, and is constantly being able to identify new opportunities! This candidate has built programs at scale using marketing automation, insightful qualitative and quantitative findings, and iterative experimentation.

The role will be part of PolicyMe's growth team and report directly to our Head of Growth. PolicyMe is remote-first but headquartered in Toronto, Ontario.

In this role, you will:

  • Use our marketing automation tools (Hubspot, Sendgrid & Intercom) to design, build, manage and execute email marketing & marketing automation campaigns
  • Maintain email list hygiene and optimal email deliverability
  • Develop a deep understanding of our customers and identify opportunities to engage, educate and build trust with them using valuable and snackable automated content.
  • Run, manage, analyze and optimize A/B and multivariate email campaigns tests
  • Collaborate across the growth, CS, and product organizations to co-develop campaigns
  • Develop and regularly report on KPIs related to both aggregate and individual campaigns that will help key stakeholders understand the overall performance of the channels you own
  • Ensure all email campaigns comply with PolicyMe's brand guidelines as well as current email best practices, laws, and data privacy policies

Examples of email campaigns you will manage:

  • Targeted product feature announcements
  • Reminders to complete application requirements
  • Resurrection campaigns
  • Discount or price increase notifications
  • Monthly newsletters
  • Thought leadership content blasts
  • Request for feedback, reviews or referrals
  • Drip campaigns from gated asset email collection

About you:

  • You have 3-5 years in lifecycle marketing, CRM or growth marketing, ideally in a fast-paced, high-growth environment
  • You are extremely organized, comfortable managing timelines and deliverables for multiple projects at a time.
  • Experience with Hubspot is preferred
  • Experience with customer segmentation, list management and deliverability
  • Highly organized, detail-oriented, and able to communicate proactively without close supervision

Why work for us:

  • Company stock options
  • Optionality to work fully remotely or from our downtown Toronto office
  • Access to an annual health spending account
  • Four weeks for vacation and personal days
  • Sponsored learning and development opportunities
  • Optional access to PolicyMe's downtown Toronto office
  • Sponsored quarterly social events

Our Core Values:

  • Lead with empathy
  • Build better through curiosity
  • Empower collaboration
  • Choose integrity as your guide

325 Front St W
Ontario M5V 2Y1