Email Marketing Specialist Inactive job
Mark Anthony Group
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3 years of experience
Bachelor education
40 hours per week
Wine and Spirits
501-1000 employees
10 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Adobe Creative Suite
Google Analytics
MS Excel
MS Office

Email Marketing Specialist

Mission Hill Family Estate Winery

West Kelowna, Okanagan Valley, British Columbia

Please note this position is not remote

Be part of the next great story in wine!

Mission Hill Family Estate

Firmly rooted in the Okanagan, our family winery began with an audacious vision - to redefine what’s possible for Canadian wine in the eyes of the world. We have a deep commitment to the region, and a relentless passion to produce wines that can stand alongside the best in the world. Our wines are crafted with bold precision and an uncompromising respect for the diverse vineyards and micro-climates here, expressing the extraordinary history that began with one bold dream.

Our Culture

Our culture is unapologetically fast paced, entrepreneurial, and results driven. Each team member is a storyteller and makes an impact on a family-owned business that is building a lasting legacy in the Canadian wine industry. Our people have relentless drive to always raise the bar, a genuine entrepreneurial spirit, a passion and love for what we do, to all act like owners, and to constantly innovate. We act with a sense of urgency, do everything possible to always overdeliver for our customers, and treat each other with humility and authenticity

The Life Of Our Email Marketing Specialist

This newly centralized role will take on the ownership of our email marketing across our six wineries and wine clubs. This is a very collaborative role, working with multiple internal stakeholders while sharing your expertise and championing the user's needs/wants to ensure we are consistently providing a quality experience. We are looking for a candidate that loves data, A/B testing and pushing the boundaries in digital.

Want to know more? You will…

  • Create & support the execution of ad-hoc & recurring email marketing per property
  • Uncover opportunity for dynamic content based on user behaviour / interest
  • Optimize transaction-based email automation
  • Build new triggered / automated email journeys
  • Act as the customer champion - ensuring we’re putting the right message in front of the right person at the right time
  • Analyze & optimize email performance to drive conversions
  • Ensure our marketing meets & maintains regulatory / compliance standards
  • Collaborate with Data Analyst & Digital Coordinator to ensure accuracy of data & a strong user flow
  • Manage & update a monthly / quarterly email calendar plan

What You Have

  • 3 - 5 years’ experience in email marketing
  • Bachelor’s degree or diploma in marketing
  • Strong technical skills in HTML, CSS, SQL
  • Excellent project management skills
  • Meticulous verbal and written communication skills
  • Strong attention to detail
  • Demonstrated experience managing CRM, segmenting customers, & mapping customer journeys
  • Ability to establish and meet deadlines
  • You thrive in ambiguity and are comfortable with change
  • You put trust in others
  • You listen, take feedback, respond quickly, and take initiative with a sense of urgency
  • You are authentic, diplomatic, thoughtful, and always have the best intentions

Bonus Points

  • Adobe Creative Suite skills
  • Experience with ActiveCampaign and/or Salesforce
  • Experience with Google Analytics

We want to hear from you! Apply on our website today:

Mark Anthony Group
500 – 887 Great Northern Way
BC V5T 4T5