As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we move, work and live – digitally and physically – all with the primary goal of helping people lead healthy, happy lives. Life Time is committed to an inclusive culture that welcomes and respects everyone. We promote an inviting community that supports all people on their path to a healthy way of life.

Position Summary

This position supports the development of assigned marketing strategies while leading execution of member-centric, multi-channel marketing and communication strategies for the email communications channel, driving improved membership acquisition and engagement.This position is generally for a marketer that has proven proficiency in the fundamentals of marketing creation, ROI analysis, and execution process in a performance-based culture.

Job Duties And Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities for the email communications channel . Stays on top of channel best practices in the industry.
• Collaborates on less-complex multi-channel strategies to drive membership acquisition, retention, or product engagement through the email communications channel .
• Collaborates with business & technology partners to align email marketing strategy with product, pricing, & operational strategies
• Partners with internal marketing strategists/analysts and technologists (IT) to optimize and execute strategies in context of channel best practices, technology/data needs, and project objectives.
• Partners with internal creative team, directing marketing asset creation to ensure channel best practices and process from concept through delivery
• Develops, executes and reports on testing plans that drive improved performance
• Measures channel performance against defined metrics, partnering with internal marketing strategists/analysts and analytics teams
• Packages and delivers campaign results to key stakeholders in an effective, timely manner

Position Requirements

• Bachelor's Degree in a related field
• 2+ years relevant marketing experience
• Experience with Salesforce Marketing Cloud
• Proficiency in the fundamentals of today's marketing culture
• Detail oriented and excellent communication skills (written and verbal)
• Excellent customer service and project management skills
• Working knowledge of Microsoft Excel
• Knowledge of standard office procedures and computer software
• Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions

Preferred Requirements

• 2 to 5 years of general marketing experience
• Salesforce Marketing Cloud certification

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.