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Email Marketing Specialist Inactive job Remote job - USA
Library Journal
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United States
New York
3 years of experience
Bachelor education
40 hours per week
Publishing
51-200 employees
Medior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Act-On software
MS Excel
CSS
HTML

The Media Group (Library Journal | School Library Journal | The Horn Book)keeps school and public librarians along with educators well-informed of what is going on in the library and publishing world. Our essential work helps them better serve their communities by offering them great online programs, events, courses and resources.


We are currently looking for an Email Marketing Specialist to help in our efforts. The day-to-day essence of this role is to inform and implement the email marketing strategy for the company’s three brands (Library Journal | School Library Journal | The Horn Book)by engaging customers with targeted emails increasing opens and conversion rates, maintaining overall list health, and polishing current email templates. You’ll take ownership of developing segmentation and targeting strategies for marketing campaigns and lifecycle flows while helping create all webcast, newsletters, and promotional emails. Along the way you’ll be working with the marketing, editorial, and sales teams to formulate email strategies and tactics, followed by implementation, as well as use email to conduct surveys to understand customers better, implement a client email program, and deliver editorial newsletters.


The ideal candidate has experience building, optimizing, and deploying email campaigns using marketing automation/email software such as ActOn and HubSpot. They have meticulous attention to detail, effective written and verbal communication skills, and a proven ability to manage multiple projects at once in an ever-changing environment. They understand the importance email fundamentals such as list management, deliverability, segmentation, KPIs and how to analyze email campaign performance and suggest improvements.


This role requires someone who understands HTML/CSS coding and has solid analytical skills leveraging data for insights and action. They can cultivate email databases for targeted lead generation and are versatile with Microsoft Excel. The candidate also understands the importance of maintaining a strong team relationship across departments. The Email Marketing Specialist is a remote position reporting to the Director of Marketing. Currently, we are employing legal residents of the following states: CT, FL, NJ, NY, PA, TX, VA, WA and operating on eastern standard time.


As a member of the MSI family, the Media Groupoffers some excellent benefits. That includes health insurance, including dental and vision, along with the ability to participate in flexible spending health care and dependent care accounts. In addition to paid time off which increases the longer you stay with us, we have all major holidays off, two floating holidays, and one day a year for volunteering. You can choose long/short-term disability insurance along with life insurance and after one year of service you would be eligible to join the 401(k) with a fully vested company match. We are requesting that all new employees be fully vaccinated for COVID-19, or to have a religious or medical accommodation. Please reach out to us if you have any questions!


About MSI:

MSI consists of AKJ Education, The Horn Book, JLG, Library Journal and School Library Journal. Our customers trust our five iconic brand platforms to be independent curators of quality products, purveyors of superior services, and thought leaders. Our service portfolio delivers what our customers need to achieve their goals:

  • The highest quality independent reading offerings
  • Thought leadership, insights, data, and solutions
  • Access to industry leaders across the spectrum

At MSI, we believe prioritizing inclusion, embracing diversity, and fostering equity within our own organization are essential to creating a work environment in which every individual on the team can fully engage and thrive. This is the commitment of our organization, and as a company we will support leaders and individuals in living this as well. Our work supporting libraries, educators, readers, and learners of all ages directly connects to our vision.


MSI is an Equal Opportunity and Affirmative Action Employer. We are committed to equity and inclusion, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Library Journal
123 William St.
NY 10038
New York
United States