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Email Marketing Specialist Inactive job Remote job - USA
Leaf Group
This job has been closed. You cannot apply anymore.
United States
Santa Monica
1 years of experience
Bachelor education
40 hours per week
201-500 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Google Analytics
MS Excel

Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well+Good,; Home & Decor (Hunker, Society6, Deny Designs), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.

We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out here.

OnlyInYourState is a lifestyle and travel publication that helps millions of people discover the best things to do -- right in their own backyard. Launched in 2015, OnlyInYourStatehas published over 100,000 articles highlighting the hidden gems, little known attractions, and natural wonders of each of our 50 unique states. We have over 12 million social media followers across our network of pages on Facebook, Instagram, and Pinterest. We are Comscore’s third largest Travel + Information website. We love to show our readers all the wonderful things to see and do in every state in the nation, and we proudly support local businesses every chance we get. OIYS embraces inclusivity, and we welcome creative minds from all backgrounds.

We are looking for an Email Marketing Specialist to help us elevate our brand’s technical newsletter strategy.

The Email Marketing Specialist will focus on data analysis and the implementation of high level technical newsletter strategy. You will be responsible for assisting with launching new email campaigns, creating list segmentation strategies, helping design and execute personalization within newsletters, and managing the analysis of -- and reporting on -- newsletter campaign performance. You will be working alongside the Newsletter Editorial lead and will focus on the more technical aspects of the newsletter strategy rather than the editorial aspects. The ideal candidate should be a proactive self-starter with a keen eye for details, excellent data analysis skills, and a passion for email marketing. A basic understanding of digital marketing and what it means to a publisher like OnlyInYourState would be beneficial, as well.

With over 3 million newsletter subscribers, OnlyInYourState is looking for a Newsletter Specialist that will help grow campaigns -- and who will grow along with the strategy. This role is remote.

You’ll Report To: Sr. Manager, Audience Development

You’ll Work Closely With:

Sr. Editors

Newsletter Editors

Newsletter Specialists

A typical day as an Email Marketing Specialist might include:

  • Reviewing and documenting performance of previously sent campaigns using ESP reporting, custom dashboards, and Google Analytics.
  • Comparing performance of email campaigns across various markets.
  • Analyzing data within campaigns that will help inform the editorial direction of future newsletters (clicks, opens, bounces, etc).
  • Working within the ESP to create funnels and workflows for existing and new campaigns.
  • Working within the ESP to perform list segmentation and create personalized strategies around list segments.
  • Performing subscriber list maintenance duties to ensure we are sending to the most successful users -- and identifying when it might be time to re-engage our users.
  • Analyzing and optimizing paid and organic newsletter lead generation points and performing conversion point optimization when appropriate in order to grow the newsletter subscriber list.

What you have:

  • A minimum of 1-2 years of email marketing experience.
  • Excellent content editing and copyediting skills. Proficient in AP Style and has experience creating editorial calendars and online programming.
  • Bachelor’s degree (or higher) in Marketing, English, Communications or related field or equivalent related experience.
  • Familiarity with Email Service Provider dashboards and details associated with newsletter campaign creation, management, and optimization.
  • Knowledge of online metrics and statistics reporting tools such as Google Analytics.
  • Ability to meet deadlines in a fast-paced environment.
  • Strong collaboration, communication and interpersonal skills. OnlyInYourState relies heavily on Slack, Zoom, and email for communication, and you must be able to flourish within that kind of environment.
  • Experience creating other forms of performance marketing is a plus.
  • Not afraid to wear multiple hats – no job being too small or too large.
  • A willingness to learn and share your knowledge with the team.

You’ll be successful if you are a creative go-getter and are passionate about all things related to email marketing, which enhances your ability to find new subscribers, increase engagement with the readers we have, and elevate the technical strategy behind each email campaign.

About us:

Leaf Group is among the 2022 & 2019 Built In LA Best Places To Work

Among Comparably's 2021 Best Companies for Company Culture, Company Perks & Benefits, Company Compensation, Best CEO for Diversity, and Best CEO for Women

eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY

OnlyInYourState is ranked the #3 Travel and Information Site (ComScore)

Well+Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand

Leaf Group is among TalentDesk’s 2019 Best Companies To Work For

Well+Good is the 2018 winner of Fast Company’s Most Innovative Company AwardMyPlate is the 2018 winner of the Webby Award for Best Design

Winner of the 2017 Best Company for Diversity award Comparably

We are a wholly owned subsidiary of Graham Holdings Company (NYSE: GHC), a storied diversified holding company

For full-time permanent roles:

Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)

Gender neutral family leave

Paid-to-play vacation rewards

Discretionary unlimited vacation time

Employee discounts for Saatchi Art, Society6, and Deny Designs


Step 1: A video/phone call with a member from our Hiring Team. In this call, we will cover the basics of the role and our company, and discuss a high level overview of your past experiences, goals, and interest in this role.

Step 2: A call with your potential manager or someone from the hiring team to dive deeper into your experiences and goals.

Step 3: If applicable, short assessment to help us see your skill sets as they relate to the role we have. We will review this in Step 1.

Step 4: Depending on the role, interviews with key stakeholders from the role (could be 1 or up to 3) who will dive further into the role with you and answer any questions you may have.

Leaf Group is a diverse, equitable, and inclusive workplace that reflects our customers and the world we live in. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our roles. Leaf Group is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Agency Disclosure: If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

Leaf Group
1655 26th St
CA 90404
Santa Monica
United States