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Email Marketing Specialist Inactive job
Helzberg Diamonds
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United States
North Kansas City
1 years of experience
Bachelor education
40 hours per week
1001-5000 employees
10 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Google Analytics
MS Excel
MS Office

At Helzberg Diamonds the Email/SMS Marketing Specialist is responsible for planning, executing and analyzing all email strategies and tactics for promotional and site behavior based emails. This position collaborates with cross-functional divisions in Marketing, E-Commerce, Merchandise, IT operations and Creative to guide the development and execution of campaigns.

Principal Accountabilities

  • Collaborate with cross-functional teams to plan and execute all promotions and campaigns. Ensure email and SMS strategies are aligned with other marketing channels to achieve business objectives. Apply data-driven learnings from past efforts and industry best practices to maximize campaign effectiveness and compliance.
  • Partner with E-Commerce and Marketing channel leads on vendor selection and launch of new SMS program, strategy and execution.
  • Interface with external vendors to execute Helzberg’s email & SMS strategies. Ensure that campaigns are created to drive maximum engagement and drive traffic online and in-store while maintaining brand guidelines.
  • Lead analysis of email & SMS performance insights, trends, and recommendations on a weekly and quarterly basis. Partner with Data Insights team for multi-channel reporting execution to identify trends across targeted segments. Lead the analysis of email & SMS performance to provide insights; identify trends; and make recommendations for on-going improvement.
  • Collaborate with internal teams and external partners (Epsilon/PeopleCloud & Bluecore) to develop and execute appropriate list segmentation and strategies that utilize personalization to improve channel performance and customer experience.
  • Set benchmarks to improve performance and KPIs of promotional and triggered email campaigns. Review of benchmarks quarterly to set new benchmarks and identify areas of improvement.
  • Execute and implement all verticals (outlet, traditional, and e-commerce) email strategy.
  • Collaborate with external partners and ESPs to utilize dynamic content and personalization capabilities to increase engagement.
  • Lead strategy for increasing engagement from existing subscriber file and developing win-back campaigns.
  • Develop and manage on-going testing program to increase program effectiveness.
  • Support the Marketing and E-Commerce planning process by updating planning documents as needed.
  • Remain current on email & SMS best practices and US CAN-SPAM, Canadian Anti-SPAM and EU Anti-SPAM, Telephone Consumer Protection Act (TCPA) compliance.
  • Manage tracking codes (URL appends, pixel placement, etc.) as required for Google Analytics reporting and launching new email campaigns.


  • Bachelor's degree in Business, Marketing, Communications, Advertising or related field and one to and three years of experience in email/SMS marketing or interactive marketing required, or an equivalent combination of education and experience.
  • Must have strong communication, strategic planning and project management skills.
  • Marketing and/or web site development experience preferred, along with experience working with external vendors and suppliers.
  • Strong computer skills, are required and technical knowledge of HTML required.
  • Experience using Google Analytics to analyze results, make recommendations, develop testing strategies and continue to optimize current programs required.
  • Regular, predictable onsite attendance is required to perform essential functions involving interactive behaviors with co-workers and managers, operation or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.

Helzberg Diamonds
1825 Swift St
MO 64116
North Kansas City
United States