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Email Marketing Specialist Jobs
Generate Life Sciences
United States
Los Angeles
3 years of experience
Bachelor education
40 hours per week
Biotechnology
201-500 employees
Partner
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
Adobe Photoshop
Google Analytics
HTML
CSS

Are you interested in making dreams come true by helping create and protect healthy families? Do you thrive in a fast-paced environment emphasizing personal initiative and collaboration? Then we’re looking for you!

 

We have an immediate opening in our Los Angeles office for an Email Marketing Specialist.

 

Summary: As a member of the Marketing team, this role is responsible for Work with Stem Cell and Reproductive business units to design email campaigns that meet their business needs

 

Essential Duties and Responsibilities:

  • ·   Oversee end-to-end email campaign development, distribution and analytics to maximize revenue and ROI relative to set monthly and quarterly goals 
  • ·   Collaborate on creative development process with the internal Brand and Creative Services Team, as well as agency resources
  • ·   Ensure all email campaigns comply with current email best practices, regulatory and compliance requirements
  • ·   Lead analysis of email marketing campaign performance and make recommendations for optimization
  • ·   Manage email campaigns throughout the customer lifecycle to maximize revenue and ROI
  • ·   Implement A/B and multi-variate testing on various email campaigns to optimize against target goals
  • ·   Partner with the Product Marketing / Product Management team to manage email landing page development and testing
  • ·   Work with the CRM team to ensure lead management, lead scoring and the overall segmentation approach is effectively executed in line with CRM objectives

 

Education and/or Experience:                         

  • ·   Bachelor of Science degree in Marketing, Graphic Design, or related field
  • ·   3-5+ years of experience in email development/email marketing

 

Computer Skills:                        

  • Experience using Google Analytics, Salesforce, Hubspot and Marketo is a plus but not required
  • Intermediate to advanced Adobe Photoshop skills; experience with InDesign, Canva, or other design software a plus; web HTML and CMS experience (WordPress) a plus

 

Other Skills and Abilities:

  • Email coding is a focus of this role
  • Agency experience with email development is a plus
  • Experience and demonstrated track record of successfully managing diverse and scaled email campaigns and segmentation approaches
  • Proven ability to work with internal and external partners to effectively manage the end-to-end campaign development and optimization process, including creative development and analytics
  • Excellent communication, writing and grammatical, project management, analysis, presentation, cross-functional collaboration and relationship building skills
  • Strong organizational, project management and attention to detail skills and the ability to juggle multiple on-going projects simultaneously at various stages of the creative process
  • Ability to adapt to changing priorities and directions


Generate Life Sciences
11915 La Grange Ave
CA 90025
Los Angeles
United States