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Email Marketing Specialist Inactive job
General Electric Credit Union
This job has been closed. You cannot apply anymore.
United States
3 years of experience
Bachelor education
40 hours per week
Financial Services
201-500 employees
10 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Adobe Creative Suite
Google Analytics

Looking for a talented, experienced Email Marketing Specialist to take the lead with email marketing strategies, using data to engage, nurture, and drive member loyalty. This position is responsible for the execution, optimization, and reporting for all email campaigns and requires a strategic thinker with proven skills in email marketing, content development, and data-driven optimization.

Job Responsibilities

  • Manages the email marketing calendar, including: recommending and developing creative and content, executing tests, compiling targeted member lists, scheduling, and deployment.
  • Leverages email marketing platform to develop onboarding, lifecycle marketing, trigger-based messages, and re-engagement strategies.
  • Analyzes performance metrics and uses data to provide insight, telling the story of the results each month, and making recommendations for continuous improvement. Creates and maintains regular reporting and executive level insights.
  • Develops a deep knowledge of GECU products and services, the industry, and financial journeys and implements email marketing and content strategies to match target audiences and personas.
  • Drives member eNewsletter through adoption and re-engagement strategies, regular content development, and reports on key insights.
  • Drives email list growth strategies and execution across multiple channels; monitors list hygiene and coordinates with internal teams for list clean-up purposes.
  • Supports the content calendar, developing content to be used across multiple channels, including email marketing efforts. This includes: blog articles, social media content, website content, etc.
  • Evaluates new email approaches, competitive landscape and benchmarking, best practices, and vendor capabilities to identify new opportunities.
  • Stays current on CAN-SPAM and GDPR compliance; adheres to industry compliance requirements.

Job Requirements

  • Bachelor’s degree in related field plus 3+ years’ experience; email marketing experience required.
  • Strong understanding of email marketing platforms, email service providers, and deliverability.
  • Experience making data-driven decisions using email analytics and campaign specific reports.
  • Exceptional written and oral communication skills; strong grammar skills required.
  • The ability to manage multiple projects and tight deadlines with a positive, proactive attitude.
  • Knowledge of Adobe Creative Suite, Microsoft 365, and Google Analytics is preferred.

You’re A Great Fit If:

  • You’re a positive team player with the ability and willingness to take on a variety of roles from a strategic contributor thru a tactical implementer.
  • You thrive in fast-paced environments with a high degree of flexibility and drive.
  • You’re results-oriented, with a focus on quality and take accountability for your work.
  • You love to learn and consistently seek ways to improve both personally and professionally.

For consideration, all candidates will be asked to provide an email marketing portfolio of work, as well as 2-3 writing samples (e.g. blog article, website content, social media posts, etc.).

General Electric Credit Union
10485 Reading Road
OH 45241
United States