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Email Marketing Specialist Inactive job
Definition 6
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United States
Manhattan
1 years of experience
Bachelor education
40 hours per week
Marketing and Advertising
51-200 employees
Entry-level
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Development budget
Company social events
Flexible working hours
Salesforce Marketing Cloud
Adobe Photoshop
Google Analytics
CSS
HTML
SQL
AMPscript

At DEFINITION 6 we’re plugged into change — across markets, industries, and technologies — and we’re on a mission to keep our clients ahead of the curve. Our powerhouse team is actively seeking an Email Marketing Specialist to join our rapidly growing agency. Our Email Marketing Specialist should be motivated, eager, and passionate about email marketing as a discipline and excited to work on very large and high-performing client initiatives. The specialist will be involved with the entire email campaign lifecycle from strategy, development to deployment and analysis. 



KEY RESPONSIBILITIES:

  • Plan and manage the development and execution of email marketing programs. Including customer segmentation, campaign set up, HTML coding, QA, approval, deployment and monitoring
  • Set up emails by prepping client supplied creative (Photoshop), coding (HTML), adding links, tagging and customizing per client created work orders
  • Manage the workflow from client to internal work stream’s
  • Manage and participate in QA
  • Manage and track internal and client approvals
  • Email calendar management and communication
  • Testing and optimization setup and results reporting
  • Email process management and communication
  • Be up to date on email best practices and work to ensure they are being followed
  • Monitor and recommend tactics to improve delivery
  • Understand the backend journey of an email, barriers to making it to the inbox, handoffs, DNS, IP’s, DKIM, definition of all bounce reasons, etc.
  • Participate in data analysis reviews and apply learnings to future emails to improve performance
  • Follow competitive marketplace and email trends



REQUIRED SKILLS & QUALIFICATIONS:

  • 1-3 years of experience managing high volume email programs
  • Basic HTML and CSS knowledge for email development
  • Basic SQL knowledge and the ability to write SQL queries
  • Ability to translate analytic data into strategic ideas
  • Strong understanding of internet based consumer behavior and direct marketing principles
  • Experience using Google Analytics, Coremetrics, Litmus and SQL
  • Experience working in email marketing platforms (Salesforce Marketing Cloud and Journey Builder a plus)
  • Experience managing and working with large subscriber database
  • An understanding of Adobe Photoshop



SOFT SKILLS:

  • Ability to prioritize projects and handle multiple tasks efficiently
  • Self-motivated, with the ability to multi-task, work independently and learn technical information quickly
  • Must have a client service attitude and mindset to work prioritization and issue resolution
  • Strong written and verbal communication skills 
  • Highly organized, with the ability to multi-task in a fast-paced environment
  • Meticulous attention to detail and accuracy
  • Self-starter, high energy, assertive, take charge personality
  • Maintain flexibility in the face of dynamic and challenging client environments
  •  Respectful, passionate & open-minded
  • Curious & knowledge-seeking


ABOUT:

DEFINITION 6 is a full-service agency that has delivered award-winning strategy, storytelling, and solutions for more than 20 years. Our clients don’t hire us for “more of the same” — that’s why we’re laser-focused on building a culture of thinkers, creators and adapters. From our open-door policy to dog-friendly offices (and company-wide parties) workplace well-being isn’t a throwaway phrase. It’s how we do business.


TL;DR

We are always polished, always thinking, and always ready for a good time.


Plus:

• Flexible PTO

• Comprehensive benefits plans

• Endless growth & career opportunities


Definition 6
218 W 40th St
NY 10018
Manhattan
United States