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Email Marketing Specialist Inactive job Remote job - COVID Remote
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2 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
5001-10,000 employees
25 holidays
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Travel Allowance
Salesforce Marketing Cloud
MS Office

Basic-Fit’s Marketing team is expanding! We are looking for a new colleague to take the lead in maturing our e-mail marketing processes. Do you love working in cross-functional teams and want to work in a fast-paced environment with endless possibilities? Do wish to develop yourself further in the field of e-mail marketing and marketing automation, and do you want to learn all there is to know about Salesforce Marketing Cloud? Then we must be looking for you!

This is what your assignment looks like

As E-mail Marketing Specialist at Basic-Fit, you’re the bridge between a wide variety of business stakeholders. You’ll be a key player in the creation and maintenance of email- and app campaign processes. This includes campaign optimization, creating audiences and customer journeys and of course automation, where you’re always striving for the highest standards possible. You will be working in the CRM team: an Agile team with different specializations (content creators, CRM marketeers, data analysts, etc.).


  • Create and maintain customer journeys, triggered sends and email templates within Salesforce Marketing Cloud;
  • Unlock new channels for communication with our members and help increasing the intelligence of our platform;
  • Design and develop dynamic and personalized emails and app messages using AMP script;
  • Create audiences through SQL to ensure we only contact the right members;
  • Develop and execute the CRM strategy together with the Marketing and CRM team;
  • Work closely with departments like IT, Customer Service, Finance and Product to translate business requirements into automated journeys;
  • Educate business stakeholders about SFMC possibilities;
  • You’ll become our Marketing Automation guru - if anyone has a technical question about CRM they can come to you for answers!

We ask:

For this position, you’ll need to have a curious mindset and an entrepreneurial, can-do attitude.

Furthermore, we ask:

  • 2+ years' working experience in a Marketing role involving campaign management;
  • Experience in Salesforce Marketing Cloud is not required: more important is that you're looking forward to learn this as a new skill;
  • Extended experience in AMP script. Solid understanding of SQL and JavaScript is a big plus;
  • You love working in a dynamic, positive environment, whilst developing your own skills and interests.

About us:

We are the number one low-cost and high-value fitness brand in Europe. We are determined to make fitness accessible to everyone and a habit people love. Together with our orange squad, we deliver affordable fitness solutions at over 1000 clubs across Europe to 2 million members combining our straightforward membership model with top-notch fitness technologies. However, where we are today is just the beginning. We move like a scale-up through the strength of our corporate backbone.

Are you curious, entrepreneurial, practical, and have a playful demeanor? Basic-Fit is the right place for you. Please feel invited to grow with us, to make an impact and to share our mission. Welcome to the Orange Family.

Furthermore we offer:

  • An informal (you can wear jeans and sneakers if you want), international (many cultures and languages) and friendly environment;
  • Plenty of opportunities for your own initiatives and to grow;
  • Unlimited access to the online training courses of GoodHabitz;
  • Participation in pension scheme (Basic-Fit pays 52% of the premium);
  • Travel allowance;
  • Discount on health insurance;
  • Bicycle plan;
  • Within walking distance of Hoofddorp train station and free parking at our headquarters;
  • And a beautiful gym (fitness equipment, spinning bikes, virtual group lessons) at our headquarters which you can use anytime.

Corona information: Currently our headquarters employees work mainly remote, we always follow the guidelines of the RIVM.

Apply for this job

Until February 7, you are able to apply via the button and we will inform you as soon as possible. The process consists of one video interview and an interview at our office.

Before applying, please make sure you are eligible to work in the Netherlands. Unfortunately, we do not sponsor new work visa or permits for this position. If you already have a sponsorship, it is possible to transfer this sponsorship to Basic-Fit.

If you have any questions, please contact Karen de Geus, Corporate Recruiter via

[email protected] or via Whatsapp.

For all recruitment agencies: recruitment is done by our Corporate Recruiter herself, this means there is no help needed. If I do need a bit of help, I have some great agencies I work with. Thank you!

Wegalaan 60
2132 JC