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Email Marketing Specialist Inactive job Remote job - USA
American Welding Society
This job has been closed. You cannot apply anymore.
United States
Doral
5 years of experience
Bachelor education
40 hours per week
Non-Profit Organization Management
51-200 employees
Senior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
HubSpot
Adobe Creative Suite
MS Excel
MS Office
Adobe Photoshop
CSS
HTML

Email Marketing Specialist

This position will reside in our Doral, Florida AWS World Headquarters


Job purpose

Responsible for supporting the organization’s strategic goals through a variety of digital marketing efforts. The ideal candidate will be responsible for executing the organization's email marketing program. This role will be responsible for the planning, execution, and analysis of marketing and transactional email communications.


Duties and responsibilities / essential function

· Strategizing and planning marketing and transactional email needs for the organization as a whole, as well as individual business units

·Determining target audiences for email campaigns which align with business objectives

·Utilizing CRM and HubSpot data to enhance targeting, personalized messaging, or design of emails

·Designing email templates to be used across the organization, and implementing these templates for promotional and transactional email sends

·Drive continuous improvement in email KPIs including deliverability, open rates, click rates, opt-out rates, and conversion rates

·Utlizing A/B testing for marketing emails where appropriate

·Implementing a robust lead capturing and nurturing process to grow database of contacts

·Ensuring the organization is complying with relevant data and email privacy regulations such as GDPR, CANSPAM, CASL, etc.

·Analyzing and reporting on email performance and recommending improvements


Reports to

Digital Marketing Manager


Direct Report(s)

None


Qualifications/competencies

·A focus on customer-centric marketing

·5+ years of email marketing experience

·Bachelor's degree, Masters a plus

·Hands-on experience with Microsoft Dynamics CRM and HubSpot

·Experience using design tools such as Adobe Creative Suite or Photoshop

·Experience working with email automation and workflows

·Experience building templates in HTML/CSS

·Strong written and verbal communication skills

.Fluency in written and spoken English is necessary; proficiency in Spanish is preferred but not required.

.Excellent time management skills with the ability to multi-task and perform under tight deadlines

• Articulate and professional communication skills

• Ability to work independently as well as in a team

• Highly organized, motivated self-starter and energetic team player


Working conditions

Position may be remote based with the following requirements:

§ Regular in-person meetings as required in Doral, Fl.

§ Strong internet connection and familiarity with digital platforms

· Must be able to limited travel, 10%.

· Must be able to utilize office equipment such as desktop/notebook computers, copiers, printers, scanners, telephones, and calculators.

· The noise level in the work environment is usually moderate.


Physical requirements

· The ability to sit, stand, walk and use hands and fingers to operate a computer keyboard, mouse, and telephone to talk and hear.

· The ability to frequently sit and reach with hands and arms.

· The ability to occasionally lift and/or move up to 20 pounds.



AAP/EEO statement

AWS is an equal opportunity employer and prohibits all forms of illegal discrimination and harassment of any kind. AWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at AWS are based on legitimate non-discriminatory factors such as business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.


Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


American Welding Society
8669 Doral Blvd
FL 33166
Doral
United States