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Email Marketing Specialist Inactive job
63000 - 95000
Alterra Mountain Company
This job has been closed. You cannot apply anymore.
United States
3 years of experience
Bachelor education
40 hours per week
10,001+ employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Acoustic (IBM Silverpop/Watson)
Adobe Creative Suite
MS Office
Adobe Photoshop
Adobe Illustrator
Email On Acid


Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The Ikon Pass connects the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Alterra Mountain Company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail, and service businesses.

Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone.

A career with Alterra Mountain Company is more than what you do today; it’s being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone.


  • Free Ikon Base Pass for all eligible employees, with additional free skiing + riding privileges across the family of Alterra Mountain Company resorts for all eligible employees and their dependents
  • Flexible Time Off (FTO) policy for eligible employees to rest, relax and recharge
  • Generous discounts on outdoor gear, apparel, rental cars, etc.
  • Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more
  • 401(k) plan with generous company match
  • Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
  • Paid parental leave of up to 6 weeks for eligible employees
  • Commuter benefits (Denver employees only)
  • Brand new Alterra Mountain Company office located in Denver’s RiNo Art District neighborhood

Position Summary

The Email Specialist will be responsible for the development and deployment of all email marketing collateral, including but not limited to email design/concepting, content creation, programming, audience segmentation, testing, scheduling, and reporting. This role will work closely with cross-functional departments to ensure brand integrity and consistent messaging across all channels and campaigns. This person will be responsible for adhering to all email best practices and guidelines. They will work closely with the CRM team to ensure our email marketing efforts are optimized, meeting engagement KPI targets, and reaching the right person, at the right time, with the right message.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Essential Duties

General Responsibilities

  • Support the planning and execution of the CRM marketing calendar
  • Responsible for design, content management, and execution of all email campaigns
  • Comply with all email best practices and guidelines
  • Develop robust A/B testing strategies to optimize our marketing communications and increase engagement/performance.
  • Collaborate with cross-functional teams to support multi-channel campaign efforts to achieve company goals and drive results
  • Track and analyze results of campaigns to drive future strategy and identify opportunities for growth
  • Promote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans.
  • Other duties as assigned



  • 3+ years’ experience in strategic design and implementation of measurable marketing programs, or an equivalent combination of education and experience
  • College degree in marketing, communications or related subject.
  • Proven track record building robust HTML email campaigns through an Email Service Provider; Acoustic experience preferred (formerly Silverpop)
  • Demonstrated ability creating, editing, and problem-solving responsive HTML/CSS code
  • Experience using email testing programs such as Litmus or Email on Acid
  • Experience building audiences and queries for targeted communications
  • Proven ability to execute A/B testing strategies and dynamic content
  • Understanding of privacy laws such as CASL, GDPR, etc.
  • Ability to work autonomously in a fast-paced environment
  • Analytic approach to business; know the numbers and use them to drive decision-making


  • Experience with customer segmentation
  • Adobe Creative Suite; Dreamweaver, Photoshop, Illustrator
  • Experience with resort and leisure industry
  • Copy writing and design experience



  • Bachelor’s degree in related field required (marketing, business, business analytics, communications, economics).


  • MBA or master’s degree in related field preferred.

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Alterra Mtn Co Shared Services Inc.’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range: $63,000.00 - $95,000.00 per year

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.


Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials/Noise: The noise level in the work place is usually moderate.

This job description is not an exhaustive list of all functions and responsibilities that an employee may be required to perform in this position. Alterra Mtn Co Shared Services Inc. and its affiliates reserve the right to modify, increase, decrease, suspend, and or eliminate any of the essential duties and/or the position in its entirety.

This job description is not an express or implied contract, guarantee, promise, or covenant of employment for any set term or duration, or for termination only for cause.

Employment with Alterra Mtn Co Shared Services Inc. or any of its affiliates is “at will” meaning either party may terminate the employment relationship at any time with or without cause and with or without notice.

his position is located in Colorado, and the work is primarily in Denver, CO and, as such, employment in this position is subject to the labor and employment laws of the state of Colorado.

Alterra Mtn Co Shared Services Inc. and its affiliates are equal opportunity employers and maintain drug-free workplaces. All employees and candidates are reminded that Alterra Mtn Co Shared Services Inc. and its affiliates adhere to all applicable labor and employment laws, and State, County, and City-specific labor and employment regulations, where applicable.

Alterra Mountain Company
3501 Wazee St
CO 80216
United States