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Email Marketing Officer Jobs
TJX Europe
United Kingdom
Watford
3 years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Medior
25 holidays
PTO
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Employee Discount
Flexible working hours
Google Analytics
MS Excel
MS Office
CSS
HTML

Discovery is at the centre of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX Family which includes TK Maxx, and Homesense in Europe and the UK and across the rest of the world you will find us as TJ Maxx, Marshalls, HomeGoods, Sierra and Winners.With variety comes plenty of surprises—our environment is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Are you ready to Discover Different?


The Role

The Email Marketing Officer is responsible for executing the customer email strategy across TJX Europe. This includes scheduling and deploying all customer email communications.


Under the guidance of the Customer Engagement Manager, the role holder will also be responsible for developing and executing a structured email test and learn plan. This role will be responsible for interpreting test data and results in order to develop business recommendations and present these to wider stakeholders.


This role requires a good understanding of how to use technology and data to improve the effectiveness of CRM campaigns or an eagerness to learn. The role holder will also be responsible for developing weekly reports on email performance, identifying customer behaviour trends and communicating these effectively to the team and to the wider Brand and Marketing function.


An important aspect of this role is working collaboratively with the other functions across the business to ensure that there is campaign alignment to broader strategic objectives.


Job Summary

  • Reporting to the Customer Engagement Manager this is an important role responsible for executing and analysing all email campaigns across TJX Europe
  • Responsible for ensuring email campaigns are delivered effectively and to plan
  • Support growth of the channel by project managing new customer facing and process improvement initiatives
  • Responsible for developing customer segmentation and targeting based upon a defined contact strategy
  • Responsible for developing weekly email reports and monitoring actions against these
  • Collaborate cross functionally, for example with the online conversion, creative, loyalty, CR, social and PR teams to ensure campaign alignment


Key Responsibilities

  • Planning the email schedule collaboratively with the team, considering cross functional inputs and business priorities
  • Managing emails within in the email service provider, selecting segments and scheduling sends
  • Supporting the Customer Engagement Manager in implementing customer lifecycle campaigns and continually optimising these
  • Developing creative briefs and managing timelines to ensure deadlines are met
  • Delivering an omnichannel customer experience throughout all communications
  • Developing weekly performance reports to track the effectiveness of email campaigns and communicating these to the business
  • Developing a structured test and learn plan for emails, measuring performance of these tests and developing recommendations
  • Ensuring final quality control of emails by reviewing and completing testing activities on all emails prior to sending
  • Working with the email service provider to troubleshoot and fix any technical issues
  • Support the wider business in utilising customer data for broader campaign objectives
  • Monitoring of customer database and collaborative management of this with Customer Analytics team including data hygiene, profiling and segmentation
  • Running customer facing and process improvement projects to budgets and timelines


Key Skills, Knowledge & Experience

  • Graduate, preferably with experience working as part of a retail marketing team
  • Can demonstrate knowledge and understanding of CRM approaches and customer lifecycle management
  • Attention to detail and a can do attitude is key
  • Excellent analytical skills
  • Experience developing creative briefs and working with creative teams to deliver campaigns
  • Experience using Google Analytics and IBM Marketing cloud preferred
  • Good time management skills with experience of delivering campaigns to short timescales
  • Strong team player


Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.


We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It’s our way of empowering you to make your career here.


We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation

TJX Europe
50 Clarendon Rd
WD17 1TX
Watford
United Kingdom