Emailjobs.io
Emailjobs.io
Email Marketing Manager Remote Inactive job Remote job - Anywhere 100% remote
Adorama
This job has been closed. You cannot apply anymore.
United States
New York
2 years of experience
Bachelor education
40 hours per week
Photography
501-1000 employees
Junior
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Klaviyo
Adobe Photoshop
Google Analytics
Sketch
MS Excel
CSS
HTML

We are looking for an email marketing manager to own the Printique email marketing channel and associated site properties. They would create, implement, and optimize all acquisition and retention email marketing campaigns, overseeing all aspects of the campaigns from copy and design to technical development, as well as maintain promotion-focused landing pages, banners, and push notifications. This role will require a strong blend of analytics, innovative content creation, and campaign execution to drive customer engagement, retention, and growth.


Our Email Marketing Manager will be a data and results-oriented marketer. Experience working in marketing technology platforms/CRM systems is a must, along with a growth mindset and a deep understanding and passion for experimentation. This role will sit on the Marketing team but will work alongside Product and Digital teams to develop and execute strategies across our email channels. This position will report directly to our Director of Marketing.


Responsibilities

  • Develop and optimize marketing campaigns from ideation to deployment to drive engagement, lead generation, conversion, and retention
  • Develop cohesive email creative and a strong shared brand voice in the end-to-end customer email journey based upon brand guidelines
  • Test and optimize current email segmentation, creative, and personalization to better engage, retain and reactivate customers
  • Create and design various CTAs and email templates
  • Plan and maintain the email calendar with stakeholders in conjunction with the overall marketing calendar
  • Integrate and manage CDP
  • Maintain list health
  • Monitor email KPIs such as open rate, click through rate, conversion rate, opt-out rate, and CPA for individual and overall campaigns
  • Present weekly and monthly performance reporting
  • Remain up to date on latest industry wide and Klaviyo email marketing and creative trends
  • Manage homepage hero carousel
  • Build promotion-focused site landing pages and banners
  • Create and manage push notifications


Qualifications

  • Prior experience in marketing, growth, advertising, or relevant fields (internships included)
  • 2-3 years of experience creating the strategy and executing campaigns within a marketing automation or email marketing platform
  • Experience working with ESPs, building out lead nurturing, lifecycle campaigns, and automations
  • Proficient knowledge of best A/B testing practices
  • Foundational knowledge of email design with HTML and CSS
  • Strong proficiency with Photoshop or other design software
  • Strong writing skills, email copywriting experience a plus
  • Strong analytical skills and experience for creating data-driven decisions through A/B testing, campaign reports, dashboard and analytics
  • Knowledge of email best practices, CAN-SPAM, GDPR, and CCPA
  • Critical thinker and problem-solving skills
  • Keen sense of curiosity, organized, and highly collaborative


We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.

Adorama
42 W 18th St
NY 10011
New York
United States