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Email Marketing Manager, Prime Gaming Jobs
Amazon
United States
Seattle
5 years of experience
Bachelor education
40 hours per week
Warehousing
1001-5000 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
MS Office
CSS
HTML
SQL

Prime Gaming is looking for an experienced and self-driven Email Marketing Manager to lead and execute Email strategy. Prime Gaming is a leader in the games subscription business with benefits available to all Amazon Prime members geared at making Prime a no-brainer for gamers around the globe. This role will establish and produce new email programs to drive high-quality traffic to Prime Gaming content offers. To be successful in this role you will need to be highly organized with a proven ability to work cross functionally with several internal and external teams across the organization.


Strong preference for this position to be in Seattle, but open to near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US only to this location.


Key job responsibilities

  • Own overall customer experience and engagement through email and optimize based on insights and analysis
  • Build targeting strategy for customer segmentation
  • Analyze qualitative and quantitative data for insights to establish baselines, develop standards, and continually optimize results
  • Create and manage monthly email content calendar
  • Proactively monitor, track, and analyze campaign performance
  • Develop high-impact A/B testing to improve email performance and continually improve performance
  • Collaborate with marketing and business stakeholders to deliver key business goals through email
  • Compile and report metrics on a regular cadence to mark progress against program, team-wide and organization-wide goals


Basic Qualifications

  • Bachelor's degree in Business, Marketing or a related field or equivalent work experience
  • 5+ years working in marketing; 3+ years in email management
  • Proven record of driving business through email/CRM, have the capability to deal with complex email programs
  • Intermediate proficiency with HTML and CSS required
  • Strong understanding of the customer lifecycle
  • Demonstrated ability to organize, plan, prioritize, and meet deadlines through process improvements and communication practices
  • Ability to use hard data and metrics from different data sources to measure performance and use data to drive optimizations


Preferred Qualifications

  • Experience with SQL
  • Experience with other CRM marketing channels (push notifications, owned channels)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.


Amazon
410 Terry Ave N
WA 98019
Seattle
United States