The Email Marketing Manager is responsible for the strategy, planning, and execution of Belk's email marketing program. This includes developing strategic marketing plans to grow omnichannel sales and improve the customer experience within our email communications. Success will be measured by return on investment metrics and overall execution of the strategic roadmap. This role reports to the Director, Owned Media and closely collaborates with numerous cross-functional teams including Ecommerce, Merchandising, Creative, Analytics as well as external partners and agencies.

Essential Function

• Manages the relationship with our email service provider (Braze & Movable Ink) and is an expert on the functional capabilities of the email platforms, including advanced elements such as liquid code, Movable Ink and Braze dynamic content deployment.
• Proficient with Adobe Analytics and campaign reporting as well as the analytics capabilities within Braze
• Responsible for leading and motivating direct reports, providing necessary training, and is committed to the development of team members
• Spearheads the advancement of 1:1 personalization, dynamic content, and multivariate testing throughout the email program with a results-driven and customer experience mindset
• Serves as subject matter expert on email best practices and knowledgeable on industry trends affecting digital marketing
• Establishes email marketing direction for our agency and internal teams, including campaign objectives, messaging and potential concepts
• Creates and develop targeted, triggered, and transactional email campaigns, delivering tailored marketing messages to highly segmented audiences
• Explores additional ways to serve the customer by developing new campaign types

Required for All Jobs

• Performs other duties as assigned

• Complies with all policies and standards

QUALIFICATIONS

EDUCATION

Education Level

Bachelor's Degree

WORK EXPERIENCE

Experience

4-6 years experience in email marketing or digital marketing program development

4-6 years experience utilizing top-tier email marketing platforms, preferably for a retailer or agency working on behalf of retailers

Team leadership experience

Experience working with email clients on behalf of an agency

KNOWLEDGE, SKILLS & ABILITIES

Working knowledge of Liquid, HTML and AMPscript (preferred)

Intermediate to Advanced Excel skills

Strong analytical skills (Adobe Analytics, Google Analytics)

Hands-on experience with Braze, Movable Ink and/or similar platform

Ability to offer strategic marketing solutions in response to data analysis

Leadership skills

Ability to communicate across teams and upward to leadership

Accessibility Guidelines:

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.