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Email Marketing Manager Inactive job
Xperi Corporation
This job has been closed. You cannot apply anymore.
United States
San Jose
5 years of experience
Bachelor education
40 hours per week
Consumer Electronics
501-1000 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Paid maternity/paternity leave
Pension Plan
Flexible working hours
Salesforce Marketing Cloud
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
HTML
CSS

Xperi invents, develops and delivers technologies that enable extraordinary experiences. We make entertainment more entertaining, and smart devices smarter. From the home to the car to everywhere in between, managing content and connections in a way that is smart, immersive, and personal is precisely what Xperi’s technologies do. Xperi is at the heart of extraordinary experiences.


As the Email Marketing Manager on our TiVo Consumer Marketing team, you will be responsbile in driving our lifecycle email/newsletter efforts for our streaming player and DVR product lines.


Primary Responsibilities

  • Define and drive strategy to increase engagement across all email and newsletter streams including new products/features, introductions, onboarding, transactional messages, drip campaigns, promotions and (re) engagement
  • Own customer email communication from development through execution including content, relevancy, smart segmentation and personalization
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance
  • Be the email/newsletter SME who partners across the organization to drive best practices
  • Manage CRM data maintenance owning the brief, review, code/build, QA and deployment processes for all email/newsletter campaigns
  • Develop and present weekly, monthly, and ad hoc reporting on email performance
  • Monitor the marketplace to keep ahead of best practices and best-in-class vendor opportunities


Qualifications And Requirements

  • Minimum of 5+ years email marketing experience with a direct or online consumer-based company
  • Fluent in HTML/XHTML/CSS
  • Hands-on experience with Salesforce Marketing Cloud (or similar email platform)
  • Well-versed in email best-practices and compliance (CCPA, CAN-SPAM)
  • Experienced at coding, optimization and QA’ing for customer-facing marketing email campaigns
  • Technically proficient in Adobe Photoshop and Adobe Illustrator
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Demonstrated ability to multitask, prioritize and problem solve
  • Strong verbal/written communication and copy writing skills
  • Passionate about streaming media category
Xperi Corporation
3025 Orchard Pkwy
CA 95134
San Jose
United States