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Email Marketing Manager Inactive job
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United States
City of Industry
5 years of experience
Bachelor education
40 hours per week
5001-10,000 employees
10 holidays
Gym membership
Paid sick leave
Flexible working hours
Company social events
Development budget
Paid maternity/paternity leave
Salesforce Marketing Cloud
MS Excel
MS Office

Work remotely temporarily due to COVID-19

The Manager, Email Marketing will execute and evangelize email marketing program strategies including the development of marketing and transactional emails, maintaining the email marketing calendar, developing creative briefs, determining testing strategies, communicating business requirements, measuring results, and managing the overall process to drive and achieve incremental sales and customer acquisition and retention.

 What You'll Do:

  • Create triggers, automations, and journeys within Salesforce Marketing Cloud.
  • Partner with customer strategy and loyalty teams to determine segmentation and develop reporting based on program and campaign needs supporting lifecycle marketing programs from concept to implementation for acquisition, retention, reactivation and loyalty campaigns across marketing, transaction and triggered emails.
  • Proactively partner with merchants, graphic designers, website team, brand marketing, IT, customer service and store operations to drive overall program efficiency and success.
  • Build strong relationships with email, SMS, and push vendors.
  • Communicate critical performance metrics including weekly, monthly and quarterly program performance as well as testing, SL and heat map analysis to drive program optimization.
  • Develop, produce, and leverage reporting to determine the effectiveness of email strategies (heat maps, deliverability, performance, etc.)
  • Recommend new ideas and innovations to grow and improve site/store traffic and revenue while optimizing contact strategies for overall file health.
  • Keep current with digital marketing industry trends and best practices.
  • Partner and coordinate work with outside agencies as required.

What You'll Need: 

  • Bachelor’s degree in Business, Marketing, or quantitative discipline
  • 5-7 years of demonstrated email marketing experience at a mid to large size retail company
  • Expertise in HTML, CSS, Ampscript, responsive design, SQL, and an understanding of email design and best practices
  • Strong ability to QA and troubleshoot code in a timely manner
  • Experience with SMS and Push marketing is a plus
  • Advanced experience with ExactTarget/Salesforce and Return Path strongly preferred
  • Experience with Redpoint is a plus
  • Experience with Liveclicker or Movable Ink is a plus
  • Experience with SmarterHQ, Bluecore, or similar vendor is a plus
  • Excellent analytical and creative skills
  • Strong ability to collaborate and partner with cross-functional business partners and vendors to execute strategy and influence change
  • Comfortable in a fast-paced, dynamic environment where the only constant is change
  • Proficiency in Microsoft Excel (pivot tables, vlookup, macros)

18501 E. San Jose Ave
CA 91748
City of Industry
United States