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Email Marketing Manager Inactive job
The Fresh Market
This job has been closed. You cannot apply anymore.
United States
Greensboro
3 years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Medior
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
CSS
HTML

The Fresh Market & You

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!


Added Benefits For Choosing The Fresh Market Team

  • Team Member discount up to 30%
  • Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
  • 401K contribution and match for part-time and full-time team members
  • Personal time off and additional time off purchase plans are available
  • AND much more!


About The Position

The Email Marketing Manager is responsible for developing and implementing Email Communications via SalesForce Marketing Cloud (SFMC) and executing communication strategies that drive customer retention and sales growth. Candidate must have working knowledge of campaign set up and execution using SFMC. Responsibilities include managing the production of customer-facing email communications with a focus on content organization, building multiple versioned email sends each week, the development of email journeys to enhance customer engagement and the administration of Salesforce Marketing Cloud. This position reports to the Director, Loyalty & Email Marketing.


What You'll Do

  • Work with Director, Loyalty & Email Marketing to build and deploy regular cadence and special email communications including, but not limited to:
  • Daily emails supporting Daily Deals
  • Stand Alone communications supporting Meal Solutions, New/Seasonal Products, and other corporate initiatives (e.g. Guest Surveys, ad hoc store closure/opening communications, etc.)
  • Primary responsibility to build and deploy all Email Communications to our guests, utilizing the desired audience selection criteria for each email, versioning (where applicable), and personalization based on guest metadata
  • Lead SFMC email A|B testing (subject lines and content blocks, other), automations and journeys
  • Deployment optimization using tools like Einstein
  • Work within SFMC to develop, implement, and adjust campaign workflows to optimize the delivery of timely, relevant content across segments
  • Manage day-to-day sends, audience building, suppression lists and IP reputation, in partnership with 3rd Party Agency
  • Work with Director, Loyalty & Email Marketing, Email Marketing Content Manager, Loyalty Marketing Team, and 3rd Party Agency to effectively execute our email communication strategy
  • Email campaign set up and management as needed outside of regular business hours (occasional evenings and weekends).
  • Collaborate with Marketing, Merchandising and FP&A to analyze customer trends/patterns relating to email send data and engagement to support A|B Testing efforts
  • Report and analyze, on weekly and ad hoc basis, email campaign results supporting the goal of enhancing or continuously refining our email communications to ensure we meet guest needs and company objectives
  • Continuously search for new customer engagement opportunities, including enhancing or adding data points to inform communication plans
  • Work in partnership with Guest Care to troubleshoot and remediate Guest email communications issues (i.e. deliverability issues, unsubscribes/opt-ins, etc.)


Qualifications

At a minimum, what you’ll need:

  • Bachelor’s degree in Marketing, Communications, or related field
  • 3-5 years Email Marketing Experience, including Campaign Management and Marketing Automation
  • 3+ years as a user of Salesforce Marketing Cloud (ExactTarget) platform required
  • Proven ability to manage complex projects with multiple stakeholders to deliver results in a fast-paced, deadline-driven environment
  • Must be highly detail-oriented and possess the ability to execute with minimal direction
  • Experience in SFMC Journey Builder and Automation Studio


Preferred Qualifications

  • HTML/CSS knowledge, as well as experience with coding for responsive design


REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.


We Are Proud To Be An Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.


The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

The Fresh Market
300 N. Greene Street
NC 27401
Greensboro
United States