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Email Marketing Manager Inactive job Remote job - USA
The Conference Board
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United States
New York
2 years of experience
Bachelor education
40 hours per week
Think Tanks
201-500 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
MS Excel
MS Office
MS Powerpoint
HTML
CSS
Marketo Expert

Do you love email marketing? Are you a detail-oriented? Do you want to lead the email marketing efforts of one of the world’s most prominent think tanks? If you answered yes, we need you on our team!


Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help leaders navigate the biggest issues impacting business and better serve society.


This is your chance to play a pivotal role in growing our organization (and your career) as you help us achieve our mission.


Responsibilities:

The Manager of Email Marketing supports setting up, executing, and optimizing email campaigns that deliver against the business goals and objectives of The Conference Board. He/she also serves as the go-to resource to help others learn how to set up successful campaigns across our global business segments and be the final approver to ensure we maintain consistency and compliance in our email practices.


Essential Functions:

  • Manage day-to-day email marketing activities including but not limited to email sends, template creation, campaign set-up, scheduling, testing
  • Define email program metrics and processes to measure results
  • Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution with internal team and Marketo Support


Clean and segment marketing lists

  • Continuously test, analyze, and clean the data to improve lead generation and propose new ideas for creative segmentation and messaging
  • Understand best practices around data management and list imports


Work closely with internal teams as a superuser

  • Educate all Marketo users to ensure they meet brand standards, use best practices, and are compliant
  • Collaborate with Marketing & Promotions teams to document processes and tactics that lead to successful email campaigns
  • Ensure The Conference Board follows industry policies and compliance with regulations including CAN-SPAM, CASL and GDPR.
  • Maintain and support Preference Center =


Champion best practices and marketing effectiveness for Marketo

  • Work with the marketing colleagues to measure/track how direct marketing drives website traffic, website page performance, bounce rates, and other key metrics
  • Generate regular reports and dashboards to provide recommendations on best practices to improve email metrics and drive strategy
  • Stay abreast of email marketing best practices with data hygiene, segmentation, lead development, design, and testing; actively champion developments throughout the team


Knowledge and Skills:

  • Proficiency of marketing automation systems such as Marketo
  • Knowledge of CRM systems such as Sugar CRM
  • Email regulations to comply with CAN-SPAM and GDPR


Education and Experience Requirements:

This position requires:

  • Minimum 2 years of digital marketing experience with creating and deploying direct marketing campaigns using a marketing automation platform; strongly prefer Marketo
  • Bachelor's degree in marketing, or another related field, or equivalent work experience
  • 2 to 5 years of general marketing experience; preferably in a B2B environment
  • Strong quantitative, strategic, and data visualization skills highly recommended
  • Effective time management and ability to work for a global business spanning multiple time zones
  • Excellent interpersonal, communication, teamwork, presentation and project management skills
  • The ability to adapt to change quickly and to tackle unfamiliar tasks and requests with positive attitude and resourcefulness
  • Knowledge of Microsoft Office Suite required
  • Marketing automation experience (Marketo highly preferred)
  • Marketo Certified Expert (preferred)
  • Knowledge of Content Marketing, Social Media Marketing, and HTML a plus


The Conference Board
845 Third Avenue
NY 10022-6679
New York
United States