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Email Marketing Manager Inactive job
Sunbelt Rentals UK & Ireland
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United Kingdom
5 years of experience
Bachelor education
38 hours per week
1001-5000 employees
25 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Medical Insurance
Gym membership
Salesforce Marketing Cloud
Google Analytics
MS Office
MS Excel

About The Role

Do you believe in the true power of digital marketing and its ability to help transform a business? If so, Sunbelt Rentals UK could well be your next destination. A fantastic new opportunity has arisen for a Email Marketing Manager to join our successful Marketing team. I t’s our vision to own the future of rentals and our mission to deliver a world-class experience - join us on our journey and you could make a real impact.

You will be responsible for owning marketing communications with both current and potential customers, build out attract, nurture and retention campaigns, ensuring Sunbelt Rentals’ services are front-of-mind and develop true loyalty.

Your Duties Will Include

  • Support and educate colleagues across the business on general CRM/E-Com principles, developing and sharing insights and embedding best practices.
  • Review the set up and categorisation of trigger communications, making improvements.
  • Produce regular reporting and monitoring of trigger communications.
  • Establish email performance benchmarks, summarise key insights and recommend actions to improve performance.
  • Work with wider business to gain insights beyond opens and clicks.
  • Build and review the creative, ensuring design is consistent and on brand.
  • Manage activities in line with trading calendar to ensure email promotions are launched accurately and on time.
  • Write all promotional emails following briefs from campaign owners.
  • Manage all CRM campaigns, optimising as required.
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance.
  • Create a testing plan to improve customer engagement and produce a log of what does/doesn’t work.
  • Work with wider Digital Marketing team to form a holistic user experience, across all channels.
  • Work with existing and develop/bring in new solutions/technology to support direct to customer communications

What can we offer you in return? You’ll be joining a highly successful FTSE100 company, the UK’s largest equipment rental provider. We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme.

About You

If you join the team we’ll provide you with everything you need and ensure you are equipped for success. We’ll talk to you about your training and personal development needs and what you’d like to do to further your career and support your future aspirations.

To succeed in this role you will bring the following skill-set and behaviours:

Essential Requirements

  • Strong knowledge of Salesforce Marketing Cloud or similar platform.
  • Demonstrated experience working with databases, data analysis, segmentation.
  • Experience in customer acquisition, re-engagement and retention strategies.
  • Experience working with external agencies.

Desirable Requirements

  • Proficient in MS Office, especially Excel.
  • Able to utilise common digital marketing software (Google Analytics).
  • Knowledge of onsite user experience best practices.

About Us

Sunbelt Rentals is the leader in equipment rentals in the UK, Ireland, US and Canada - as well as specialist operations in Europe. We provide a range of solutions to every market and sector, including construction, industrial, energy, infrastructure, government and events. Our teams make the impossible possible and the unthinkable doable. Turning what if into what is.

Our people are at the heart of our values and they’re our greatest asset. We rely on you to look after our customers so in return, we take good care of you. We recognise the value and uniqueness of our team-mates and are committed to creating a diverse and inclusive Sunbelt Rentals, providing equality of opportunity and a culture of fairness and respect.

Your health, safety and wellbeing is really important to us. We’re raising awareness and providing support through initiatives such as our mental health awareness campaign and first-aider programme. You’ll also be able to access a 24-7 employee assistance helpline, counselling services and financial wellbeing support.

Sunbelt Rentals UK & Ireland
102 Dalton Ave
United Kingdom