The Company 

At Springboard, we are on a mission to bridge the skills gap by delivering high-quality, affordable education for new economy skills. We have helped thousands of people around the world pick up new skills quickly and effectively, helping them level up their careers to more relevant roles.  

The Opportunity 

We’ve delivered strong user and revenue gains over the past few years. Now, we’re looking to expand to new verticals, and accelerate growth across both existing and new courses.   If you are evangelical about email marketing as a strategic tool in the marketing arsenal, see AI as a critical next step to enhancing effectiveness and efficiency, and want to apply your skills and ambition at a hyper-growth, mission-driven company, then we’d love to talk to you.  

Reporting to the Head of Growth and User Acquisition, you will own all aspects of email marketing to prospects as well as the associated business results. This is a high-impact role, since email marketing is a significant revenue driver for the company, and core to delivering our growth aspirations.   

At Springboard, you’ll work in a fast-paced startup environment geared to help you grow as quickly as you want to. You'll benefit from a learning budget that covers self-development needs. You’ll be part of a great work culture that is continually innovating and growing with you. You’ll be a part of a marketing team that has accomplished a lot in a short period, yet remains hungry to learn and do more.   

Responsibilities:

Strategy: ​Craft a holistic email marketing strategy to maximize engagement and revenue 

Marketing automation​: Own automation campaigns by building analytically-driven segmentation, designing thoughtful workflows, engaging content, and setting up smart triggers 

Subscriber engagement​: Deeply engage email subscribers through segment-tailored content, optimize "send" frequency, conversation vs. one-off emails, etc. 

Optimize open and click rate​: Through the right taxonomy 

Omnichannel Integration​: Work collaboratively with other business functions including user acquisition, content, social, student operations and more, to enhance program effectiveness 

Analytics and insights​: ​Find meaningful information in the data, detect trends, identify opportunities for experiments and outline primary and secondary metrics​ ​to track Attribution​: Identify linear and non-linear attribution to maximize ROI 

Experimentation​: Design and run new marketing experiments (including regular A/B tests) 

You have:

2+ years of email marketing experience, using marketing automation platform Hubspot or other known CRMs 

Database knowledge and list building expertise: know how to optimize email lists through best-in-class subscriber acquisition mechanisms such as lead magnets, opt-in tools, etc. 

Email hacking capability, and bring a “test and iterate” mindset, especially with non-traditional sources and tools Mobile aptitude, and know the unique nuances of email marketing via mobile

Working knowledge of HTML and Excel (pivot tables and VLookup tools) 

Tremendous attention to detail Excellent communication skills(ability to think from a user perspective and craft communication accordingly)  

Bonus points if you have:

Experience using Zapier/Typeform - Webhooks Experience using marketing automation platform  

Experience with data appends 

Experience with Excel, Pivot Tables, etc. 

Copywriting/editing skills Two-sided marketplace expertise 

The Springboard team of 150 works out of offices in the heart of San Francisco and Bengaluru. We’re backed by top investors, including Costanoa Ventures, Learn Capital, 500 Startups, Rocketship.vc, and the founders of LinkedIn, Princeton Review, InMobi, and AppDynamics. 

Working with us, you’ll enjoy competitive compensation, medical insurance, off-site travel, a generous learning budget, office lunches and snacks, and an opportunity to impact thousands of lives alongside a fun, dedicated and mission-driven team. To learn more about our team and culture, follow us on Instagram @springboardlife!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.