Emailjobs.io
Emailjobs.io
Subscribe Post a Job
Email Marketing Manager Inactive job
Sports Endeavors
This job has been closed. You cannot apply anymore.
United States
Hillsborough
2 years of experience
Bachelor education
40 hours per week
Sporting Goods
501-1000 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Google Analytics
MS Powerpoint
MS Office
MS Excel
HTML
CSS

Job Title

Email Marketing Manager

Department

Marketing

Reports to

Director of e-Commerce & Digital Marketing


 

Job Purpose

 

As the Email Marketing Manager for Sports Endeavors (SEI) you will drive the strategy and tactical execution of email and text messaging (SMS) marketing for our SOCCER.COM and 431 Sports brands.

 

The ideal candidate will have 2-5 years of ecommerce email marketing experience with a strong understanding of email metrics that help us achieve business objectives through a relentless focus on creating the best possible customer experiences.

 

We are seeking a dynamic, hard-working professional with a strong focus on customer service and a desire to work for a fast-paced, entrepreneurial organization. In addition to exceptional leadership and analytical skills, you must have a “roll-up your sleeves” attitude.

 

Major Accountabilities/ Essential Duties

 

  • Lead the execution of the SOCCER.COM email marketing strategy and process, with a focus on driving profitable revenue growth through personalized and relevant messaging
  • Work alongside the Ecommerce, Merchandising and Sales teams to define engaging and highly relevant email and SMS marketing campaigns to support seasonal priorities and new product launches
  • Analyze performance and collect competitive insights to inform planning and ecommerce strategy decisions while delivering primary business KPIs for the email channel
  • Build and plan out detailed email and SMS calendar that tightly integrates into the overall marketing plan across channels and brands
  • Grow customer retention and lifetime value through targeted lifecycle campaigns that are valuable to our soccer and multisport customers
  • Responsible for the analysis of email marketing campaigns using Google analytics and ESP data to report back to the broader Marketing team on a regular basis
  • Create and maintain triggered messaging programs including our email automation platform, SMS program and all related website features and functionality
  • Work closely with Team Sales on strategies to develop quality lead generation and automated communications that grow our youth club businesses
  • Continuously test and measure communication strategies that resonate with our customers including subject lines, creative, promotional offers, landing pages, delivery times, messaging cadence, loyalty incentives and more
  • Work closely with the Business Intelligence and Ecommerce teams on email segmentation strategies across channels while adhering to email best practices, monitoring industry trends and making strategic recommendations that can grow the overall business
  • Conduct ongoing analysis of customer database growth, data quality and customer retention for all ecommerce marketing campaigns and use data and insights to continually refine and optimize
  • Work with the Creative and Content Teams to ensure all email designs and messaging are consistent with brand communications and are visually compelling
  • Provide support for projects, site developments and other initiatives where applicable
  • Work with Legal & IT to ensure data privacy and legal requirements & requests are met

 

Qualifications

  • Bachelor’s degree in marketing, communications, business or other related field
  • Email marketing experience within an ecommerce retail environment strongly preferred
  • Previous experience working with third party marketing agencies and email service providers
  • Strong analytical and quantitative skills with an ability to use data insights to develop and measure marketing campaigns
  • Experience conducting and analyzing A/B tests strongly preferred
  • Strong, energetic character able to positively communicate strategic ideas and adapt to changing requirements effectively
  • Ability to deliver exceptional results within a fast-paced retail environment while adhering to budgets
  • Strong attention to detail with a creative mindset
  • Email-based HTML experience and technical understanding of email marketing platforms preferred
  • Excellent written and verbal communications skills
  • Exceptional organizational skills required
  • Strong experience with Google Analytics (or similar analytics platforms)

 

 

Benefits & Perks

Competitive Compensation, Medical, Dental, Vision, 401K, Team Member Merchandise Discounts, Athletic Club Membership Discounts, and More!

Sports Endeavors
431 US Highway 70A E
NC 27278
Hillsborough
United States