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Email Marketing Manager Inactive job Remote job - COVID Remote
Simply Business
This job has been closed. You cannot apply anymore.
United States
Boston
4 years of experience
Bachelor education
40 hours per week
Insurance
501-1000 employees
Medior
35 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Salesforce Marketing Cloud
Google Sheets
MS Excel
MS Office
HTML
SQL
AMPscript
CSS

Email marketing is dead, they said. Ha! You know, and we know, that it can’t be further from the truth. So if you’re a seasoned email marketer who can build engaging journeys and A/B test your way to the perfect subject line, we want to meet with you!


Here at Simply Business, we’re striving to change the world of small business insurance as we know it. That’s why we’re seeking a perceptive and technically-savvy Email Marketing Manager to join our diverse and high-performing Marketing team. Reporting to the Senior Manager of Marketing Operations, you’ll be responsible for creating and executing a successful, world-class email marketing program that drives results to the business and provides true value to our customers. You should be well-versed in email marketing trends, tools, and best practices. 


Best of all? We’re just getting started here, which means you’ll have the opportunity to build and shape our email marketing program for the foreseeable future.


As an Email Marketing Manager you will:

  • Plan, design, and implement Simply Business USA’s email marketing program using BlueConic and Salesforce Marketing Cloud
  • Develop and implement a robust email journey for the entire marketing funnel - including retention
  • Focus on driving improved conversion and engagement as well as additional demand
  • Work with the Content and Design teams to create engaging emails that target high open and click through rates
  • Query the data to generate insight and highlight opportunities
  • Use robust data to drive your decisions and to share findings and insights with the rest of the team
  • You will contribute to a ‘build, measure, learn’ approach to maximize results which will also broaden your experience across email marketing initiatives
  • Work closely with the Design and Content teams to create visually appealing email templates, utilizing best practice techniques


Responsibilities include:

  • Own the marketing email program
  • Partner with Marketing and Product on lead generation program
  • Develop and implement all marketing email journeys from acquisition to retention. 
  • Provide support for other teams in the transactional and service journeys
  • Propose and implement new campaign ideas and solutions
  • Campaign planning and execution
  • Campaign reporting and analysis
  • Share results with customer team and broader organization
  • Testing and proofing
  • Maintain a positive reputation 


What we are looking for:

  • Extensive experience in email marketing
  • Experience working with BlueConic or similar CDP technology
  • Experience with segmentation, personalization, and automated campaigns
  • Intermediate knowledge of HTML
  • SQL knowledge preferred 
  • Ampscript knowledge preferred
  • Technically minded with the ability to translate between the business and technical teams
  • Comfortable with multi-tasking and working in an agile environment
  • Have the confidence to manage a whole campaign/project end-to-end
  • A good understanding of online and digital tech, passionate about digital marketing
  • A natural problem solver; demonstrates innovation and a proactive, can-do attitude
  • Very detail oriented
  • Strong analytical skills including strong knowledge of Excel and Google Sheets
  • Experience working with Salesforce Marketing Cloud 
  • Strong written and communication skills
  • Relationship management skills with the ability to build strong trusted relationships with business partners
  • Experience with creatively combining email and within larger campaigns and other channels 
  • An understanding of other digital marketing channels
Simply Business
1 Beacon St
MA 02108
Boston
United States