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Email Marketing Manager Jobs Remote job - USA
SafelyYou
United States
San Francisco
3 years of experience
Bachelor education
40 hours per week
Hospital & Health Care
11-50 employees
Medior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
HubSpot
Slack
MS Excel
Ms Powerpoint
MS Office
MS Powerpoint
HTML

About SafelyYou

Our company spun out of the UC Berkeley AI Research Lab and develops artificial intelligence for managed Alzheimer's care to reduce the frequency and impact of falls, the leading cause of hospitalization for those living with dementia. Our mission is to elevate the quality of dementia care and make it accessible to more people, and we work toward that every day by creating safer environments and improving resident well-being in senior living, educating people about dementia care and fall prevention, and supporting the elevation of fall management in senior living communities and care centers. We have peer-reviewed results showing an average of 40% fewer falls and 80% fewer ER visits from falls for communities currently using SafelyYou. We've raised capital from top VC firms including Eclipse Ventures, Data Collective, Foundation Capital, and Founder’s Fund. Additionally, we’ve been awarded multiple research grants from the National Institutes of Health and the National Science Foundation to continue our efforts in proving clinical outcomes. Our CEO, George Netscher, has been named a 2021 Future Leader by Senior Housing News.

Your Role at SafelyYou

Do you believe email marketing is alive and well? Are you excited about exploring new ways to drive engagement from personalization to mobile optimization and beyond? Have you run an A/B test and been totally surprised by the results and then leveraged those learnings to make an impact for future sends? We’re looking for an Email Marketing Manager that is passionate about using email to drive significant results to help us reach our goals across the company. You’ll lead campaigns from planning and concepting through creative and technical development and deployment to testing, reporting, and optimization. And you’ll start with newsletters, persona-driven nurture campaigns, and promotional emails, plus supporting partner and customer email initiatives, along with any new ideas you bring.

You understand how marketing works and the importance of marketing’s collaboration with the sales team and want to use your strengths in email marketing specifically to support our overall marketing plan. Our marketing team is growing rapidly. You’re an organized, efficient, collaborative addition to our current dynamic team. You excel in fast-paced, detail-oriented, technology and data-driven environments and are enthusiastic about making a real impact within the healthcare space and for our aging population.

Responsibilities

  • Partner closely with the Director of Marketing and Communications Manager to develop email marketing strategies and plans
  • Partner with Marketing Automation Specialist, Designer, and rest of the marketing team to develop, launch and optimize email marketing campaigns
  • Create and manage email marketing campaigns using HubSpot
  • Apply email best practices and test new ideas to optimize campaign performance
  • Monitor deliverability and overall email health and reputation to maximize our reach, engagement, and conversion
  • Support database segmentation and persona personalization in all communication
  • Develop email testing plans and monitor and report on results to improve future sends
  • Manage email marketing calendar to support overall marketing plan and build campaigns on schedule
  • Work with teams across the company to support their email communication needs
  • Recommend process enhancements to enable efficiency, scale, and quality
  • Develop and share overall email marketing reporting
  • Willingness to support the marketing team and others within the company on other project initiatives to support reaching our team and company goals
  • Manage multiple, diverse, projects in a dynamic, fast-paced, high-growth environment

The Ideal Candidate

  • Bachelor’s degree or equivalent experience
  • 3+ years experience with email marketing specifically as an Email Marketing Manager or equivalent
  • Passionate about SafelyYou’s mission and our technology and services
  • Knowledge of senior living industry preferred
  • A high level of accuracy and attention to detail
  • Expertise with database management and persona segmentation
  • Builds and tests desktop, tablet, and mobile email templates according to brand standards
  • Excellent verbal and written communication skills
  • Strong desire to learn, along with professional drive
  • Passion for the marketing industry and its best practices
  • Proactive about anticipating and addressing issues before they arise
  • Strong organizational and time-management skills with the ability to deliver on multiple time-sensitive projects at a time and balance competing priorities
  • Demonstrated ability to wear many hats, manage ambiguity, and apply problem-solving skills
  • Excellent interpersonal skills, building and maintaining relationships
  • Hands-on proficiency using an email service provider, ideally HubSpot, but potentially open to experience with other similar platforms
  • Comfortable with G Suite (Drive, Docs, Sheets, Slides), Office 360 (Word, Excel, Powerpoint), Monday.com (or similar project management tool such as Asana), HubSpot, and Slack, plus basic HTML coding experience for emails
  • Desire to explore, research, learn, adopt, and teach other technologies and tools as needed
  • Friendly, fun, and collaborative addition to the team to motivate, encourage and support in all we accomplish together
  • Start-up mentality with a hands-on, roll-up-your-sleeves style
  • Willingness to travel occasionally - up to 10% of the time - ideally with your own vehicle

Interested? We’d love to hear from you! We’re growing quickly and need help immediately! Share your resume and a little about why you are interested in the role and in SafelyYou. A good start would be to check out the Team page on our website and share how you would answer the two questions for your profile once you’re hired.

SafelyYou
34 Clyde Street
CA 94107
San Francisco
United States