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Email Marketing Manager Inactive job
O.C. Tanner
This job has been closed. You cannot apply anymore.
United States
Salt Lake City
3 years of experience
Bachelor education
40 hours per week
Human Resources
1001-5000 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
CSS
HTML

O.C. Tanner is the global leader in software and services that improve workplace culture through meaningful employee experiences. Our Culture Cloud employee recognition platform and suite of apps help people feel appreciated, do their best work, and want to stay. At O.C. Tanner, we partner with thousands of companies to drive positive business results by helping their millions of employees thrive at work. We were honored earlier this year to be named to the prestigious Fortune 100 Best Companies to Work For® list for the third time, once again validating that O.C. Tanner is one of the very best companies in the country to work for.


As the Email Marketing Manager/Specialist, you will be an integral part of our tight-knit group of dedicated marketing problem solvers here at O.C. Tanner. We are looking for an email marketing expert to develop and execute integrated email programs to drive higher engagement and retention. Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You'll need to balance strategic thinking with tactical execution and love representing the voice of our company to cultivate positive experiences with our target audience. The role will work closely with other channel leaders to enhance the reach and impact of our strategic initiatives.


Reporting to our head of Demand Marketing, the ideal candidate brings a breadth of experience developing and executing effective email campaigns, audience segmentation and analytic reporting for everything email.


Responsibilities

  • Build email campaigns using Marketo and overall planning, including audience segmentation, general content of emails, timing, analysis and testing opportunities
  • Maintain and owns Marketo reporting dashboards to show the overall ROI for email marketing
  • Ideate, strategize and execute on testing ideas and new opportunities to improve process and key results, increasing retention and engagement KPIs through A/B testing
  • Collaborate with demand marketing and marketing operations to develop, deliver and optimize best-of-breed email campaigns that optimize lead nurture workflows and conversion
  • Partner with creative, content, and marketing operations to ensure design, layout, and messaging is clear and concise within the email channel
  • Working knowledge of the end-to-end buyer's journey, including creative ways to engage and reach prospects and existing clients through email
  • Segment email lists based on target audiences, behaviors and actions
  • Create lead nurture campaigns based on user email engagement and website interactions
  • Be the subject matter expert for everything email and train other internal users on email concepts, metrics, and best practices


Qualifications

  • 3-5 years of digital marketing experience is required with a deep knowledge of email channel best practices
  • Demonstrable experience leading and managing marketing automation platforms, **Marketo experience required**
  • Knowledge of email subscriber list best practices including GDPR and CAN-SPAM laws
  • Proven ability to manipulate large data sets in Excel
  • Working knowledge of programming languages (including HTML and CSS) for email execution is a bonus
  • Experience with email proofing tools
  • Working knowledge of responsive email design and industry email best practices
  • Effective, clear communicator in all formats
  • Ability to adapt and be agile as needed in a fast-paced, growing environment


O.C. Tanner
1930 S State St
UT 84115
Salt Lake City
United States