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Email Marketing Manager Jobs
Nelnet
United States
Lincoln
5 years of experience
Bachelor education
40 hours per week
Information Technology and Services
5001-10,000 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Pardot
MS Excel
MS Office
HTML

Nelnet is a student loan servicer that's grown into a fiber internet pioneer, real estate investor, and software provider. But that's just the beginning. With 6,500 associates and growing, we take our business wherever superior customer experiences and ingenuity are needed. 

The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you're part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.


We are looking for an Email Marketing Manager to assist in the overall management and growth of Nelnet’s email marketing programs and lead a team of Email Marketing Specialists. This role is an integral part of Marketing and will report directly to the Web Strategy Manager.


Primary accountability includes the development and execution of email programs to support marketing efforts across multiple business units while optimizing campaign performance, implementing testing strategies, including A/B testing, subject lines and CTAs, and partial or component-based email template development.


The individual in this role should have experience with automation, as well as an understanding of IBM Watson, Pardot, Acoustic, Salesforce and other Email Service Providers.

  • Develop and implement end-to-end journey and lifecycle email campaigns, including campaign planning and design, list management, campaign health monitoring, and post-campaign analysis for multiple business lines
  • Develop and communicate a global view across email initiatives to ensure campaigns work together as part of a cohesive strategy to drive productive behavior
  • Build scalable processes that ensure best practices in marketing automation and lead generation
  • Develop, build, launch, and maintain email campaigns and marketing automation programs, including audience segmentation, lead qualification, and lead nurturing
  • Make data-driven decisions and identify new opportunities for growth and efficiencies
  • Provide concrete roadmaps for drip campaigns, triggered emails, and other transactional emails
  • Measure and report on KPIs and develop plans to improve performance and optimize email marketing effectiveness
  • Create email designs and templates that are compatible with multi-channel engagement, including responsive design, HTML, and text
  • Create new and refine existing reporting capabilities, automating reporting as needed
  • Build and implement email marketing workflows and user segmentation/personalization/scoring
  • Monitor and drive key metrics, including open rate, click-through rate and conversion rate, and regularly improve acquisition, activation, and engagement metrics
  • Ensure compliance with all relevant domestic and international legislation (e.g., GDPR, CAN-SPAM)
  • Oversee team of email specialists, and ensure they are meeting deadlines and following best practices


EDUCATION:

Bachelor’s degree or equivalent and a minimum of 5-7 years of Email Marketing or related Digital Marketing experience.


EXPERIENCE:

Strong understanding of responsive email development and design, segmentation strategies, CAN-SPAM, email best practices, and HTML knowledge across a variety of platforms. Experience leading and developing an email team is required.


COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

The ideal candidate will have a collaborative work style with a mix of both creative and analytical thinking with experience managing and marketing to B2B/B2C audiences. In addition, the candidate should have significant experience building and managing large-scale email campaigns that are strategically aligned with overarching marketing objectives.



Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.


Nelnet is a Drug Free and Tobacco Free Workplace.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program.


Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Corporate Recruiting. 


Nelnet
121 S 13th St
NE 68508
Lincoln
United States