Naadam Inc is looking for an Email Marketing Manager to build segmentation & communication strategy across email, SMS, and any future owned marketing channels for Naadam’s portfolio of brands. 

Who We Are:

NAADAM Inc. provides high quality, curated fashion content and goods across a portfolio of DTC brands including but not limited to NAADAM, THAKOON, Something Navy, Package Free, and Ivory and Ella.

In this role, you’ll be a member of NAADAM’s holding company “hit team” and own all aspects of lifecycle marketing strategy for NAADAM’s brands. You will report to the SVP of Growth.

What You Will Do:

• Develop, lead, and execute email and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
• Use data to gather insights and establish customer segments. Develop programming for each and regularly hypothesize, test, and measure impact.
• Devise testing strategy for subject lines, content, cadence, and timing to continuously improve results.
• Become an expert in customer journey for each brand, working closely with marketing, ecommerce, and customer service teams to continually improve the customer experience and drive value for the brands.
• Collaborate with marketing on the seasonal content strategy and promotional calendar to ensure consistency across all personalized customer touchpoints.
• Establish regular reporting on test results, ongoing customer insights, and overall impact of the lifecycle marketing program to the broader team and management.

Requirements:

• 3-5 years of experience developing lifecycle programs
• Experience developing and executing A/B tests to continually improve performance & drive value
• Analytics-focused, with experience translating data into business and consumer insights.
• Proficient with Excel and BI tools (Tableau, Looker, etc)
• Expert knowledge of the Klaviyo platform
• Excellent organizational, project management, and written/verbal communication skills.
• Constant attention to detail; no typos, incomplete messages, or other deployment mistakes.
• Familiarity with project management tools such as Monday.com and Asana.
• Cross-functional team experience and ability to formulate and execute a strategy through consensus building, negotiation, and data-driven persuasion.
• Scrappy, resourceful, and believes in getting things done.
• Self-starter with the ability to prioritize and be self-sufficient