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Email Marketing Manager Inactive job
NAADAM
This job has been closed. You cannot apply anymore.
United States
New York
3 years of experience
Bachelor education
40 hours per week
Retail
11-50 employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Klaviyo
MS Excel
CSS
HTML

Naadam Inc is looking for an Email Marketing Manager to build segmentation & communication strategy across email, SMS, and any future owned marketing channels for Naadam’s portfolio of brands. 

 

Who We Are:

NAADAM Inc. provides high quality, curated fashion content and goods across a portfolio of DTC brands including but not limited to NAADAM, THAKOON, Something Navy, Package Free, and Ivory and Ella.

 

In this role, you’ll be a member of NAADAM’s holding company “hit team” and own all aspects of lifecycle marketing strategy for NAADAM’s brands. You will report to the SVP of Growth.

 

What You Will Do:

  • Develop, lead, and execute email and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
  • Use data to gather insights and establish customer segments. Develop programming for each and regularly hypothesize, test, and measure impact.
  • Devise testing strategy for subject lines, content, cadence, and timing to continuously improve results.
  • Become an expert in customer journey for each brand, working closely with marketing, ecommerce, and customer service teams to continually improve the customer experience and drive value for the brands.
  • Collaborate with marketing on the seasonal content strategy and promotional calendar to ensure consistency across all personalized customer touchpoints.
  • Establish regular reporting on test results, ongoing customer insights, and overall impact of the lifecycle marketing program to the broader team and management.

 

Requirements:

  • 3-5 years of experience developing lifecycle programs
  • Experience developing and executing A/B tests to continually improve performance & drive value
  • Analytics-focused, with experience translating data into business and consumer insights.
  • Proficient with Excel and BI tools (Tableau, Looker, etc)
  • Expert knowledge of the Klaviyo platform
  • Excellent organizational, project management, and written/verbal communication skills.
  • Constant attention to detail; no typos, incomplete messages, or other deployment mistakes.
  • Familiarity with project management tools such as Monday.com and Asana.
  • Cross-functional team experience and ability to formulate and execute a strategy through consensus building, negotiation, and data-driven persuasion.
  • Scrappy, resourceful, and believes in getting things done.
  • Self-starter with the ability to prioritize and be self-sufficient


NAADAM
35 E 21st St
NY 10010
New York
United States