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Email Marketing Manager Inactive job
Momentum Solar
This job has been closed. You cannot apply anymore.
United States
South Plainfield
4 years of experience
Bachelor education
40 hours per week
Renewables & Environment
1001-5000 employees
Manager
10 holidays
Paid sick leave
Travel Allowance
Free lunch
Free fruits
Company social events
Paid maternity/paternity leave
Vision Insurance
Klaviyo
Google Analytics
MS Excel
MS Office
CSS
HTML

Momentum Solar is a premier residential solar provider with offices throughout the U.S. We implement the entire solar process to ensure a seamless transition to renewable energy. Founded in 2009, Momentum has grown exponentially over the past decade and has been on “Inc’s Fastest Growing Companies” list 4 times, including 2020. Our company culture has also been recognized by Inc. Placing us on their 2019 “Best Workplaces” list. Ultimately, our mission is to enable our customers to take control over their rising electricity costs and start generating cleaner, price-protected power. We are committed to helping homeowners better the environment and achieve freedom from fossil fuels.


Overview


The Email Marketing Manager is responsible for driving more customers and increasing engagement from current subscribers as well as key audience cohorts through email. This position reports to the Director of Digital Marketing and will be part of our acquisition and retention team focused on developing strategies and executing efforts to grow our customer base.


Candidates should have experience in A/B testing, staging and deployment, and managing and refining automated campaigns. Candidate will be responsible for end-to-end execution of the entire email channel which includes one-off campaigns & drip campaigns.


Essential


Duties & Responsibilities

  • You will use existing data to develop high impact email campaigns supporting the full funnel. Your email campaigns will establish messaging, targeting, flighting, testing, and the plan for measurement.
  • Produce and schedule email campaigns for deployment.
  • Develop tests for monthly campaigns, automated drip sequences, triggered emails, and transactional correspondence.
  • QA outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation.
  • Maintain list health and integration with other vendors.
  • Monitor, track, and report on all marketing campaign performance (open rates, CTR, etc.). You will provide analyses of email campaigns and recommendations for enhancing their effectiveness.
  • Work closely with the creative team to develop and test new creative.


Qualifications

  • 4-5 years’ experience managing robust email strategies, calendars, and testing schedules.
  • Comfortable with reporting on results, specifically presenting on email performance and how campaigns are reaching monthly subscription goals.
  • Proven experience using Klaviyo (or another email service platform) and knowledge of email best practices, CAN-SPAM, GDPR, and CCPA.
  • Highly proficient in building audiences for segmentation and re-targeting, A/B testing, staging and deployment, and automated campaigns
  • Experience supporting product and content launches through smart campaign activation.
  • Strong organizational and project management skills and detail oriented.
  • Extremely strong written and verbal communication skills.
  • Proficient in Google Analytics.
  • Ability to manage shifting priorities and tight deadlines associated with a fast-paced environment.
  • Bachelor’s degree preferred, preferably in marketing or related field.
  • Experience working in a CMS a plus.
  • Knowledge of HTML/CSS specifically as it pertains to coding email templates a plus.


Momentum Solar
3096 Hamilton Blvd
NJ 07080
South Plainfield
United States