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Email Marketing Manager Jobs Remote job - USA
Market Traders Institute
United States
Orlando
3 years of experience
Bachelor education
40 hours per week
Financial Services
51-200 employees
Senior
25 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Google Analytics
MS Excel
Ms Powerpoint
MS Office
MS Powerpoint
AMPscript
CSS
HTML


We're looking for an experienced and dedicated email marketer and innovative thinker with deep knowledge of Salesforce Marketing Cloud (SFMC). In this role, you will work alongside the VP of Marketing, Director of Demand Generation, and others, serving as a strategic partner and leader within the marketing team and throughout the organization to head innovation that inspires change and develops new communications strategies. This role is responsible for helping research, design, develop, and analyze strategies and solutions to meet business needs. Expect to handle and attain partner and leadership relations and buy-in to ensure deliverables are on schedule.


RESPONSIBILITIES

  • Lead our Email Marketing & CRM strategy and implement high-impact initiatives across the customer lifecycle that accelerates customer growth, sales, and revenue generation
  • Responsible for email marketing automation (e.g., creating and segmenting lists, A/B and multivariate testing, and building, scheduling, and deploying campaigns) to drive conversions (e.g., webinar registration and attendance, ecomm and micro sales) to achieve targets
  • Lead data governance, ensuring all marketing data captured is in compliance with consumer privacy laws, e.g., GDPR & CCPA, CAN-SPAM and other regulations
  • Stay up to date and lead the strategy and execution of email deliverability (especially Gmail) and health
  • Define and develop new tools, technologies and efficiencies to drive marketing initiatives
  • Provide input on marketing technology roadmap for the organization
  • Analyze business needs to figure out innovative solutions while supporting strategy and implementation
  • Think strategically as a creative problem solver, while exercising strong communication of objectives, demonstration of collaboration, and success in team-building and mentoring
  • Evaluate new relevant marketing technologies and add-on applications to improve and optimize Marketing/Sales performance
  • Evolve the existing architecture and software applications in various areas as needed.
  • Independently identify and analyze risks/problems related to marketing technology and customer data, recommend solutions to senior leadership
  • Support systems integrations between marketing & sales systems including but not limited to SFSC, SFMC, GoTo, CallFire and funnel building software, such as ClickFunnels.
  • Define and report on key performance indicators for platform operations, system usage, and user adoption/efficiency/satisfaction
  • Collect, prioritize, and partner with Platform Technology to implement new marketing technology features based on user feedback, customer behavior, and market trends.
  • Ensure marketing technology systems are in complete compliance with the latest government regulations and company policies
  • Define and measure Key Performance Indicators (KPIs) from products developed -- this includes reporting out on wins and opportunities
  • Lead and direct different cross-functional programs and projects of varied sizes and types concurrently
  • Provide technical leadership/mentoring to various members of the team to train teams and distribute new products within the organization
  • Help manage and prioritize multiple projects, timelines, and deliverables between cross-functional teams
  • Collect data and/or reports on innovation initiatives to leadership as requested
  • Work closely with leadership to ensure an inspiring, creative, open and productive environment
  • Additional duties as assigned


DESIRED QUALIFICATIONS

  • Proven track record as a email marketer in B2C Financial Education, Software-as-a-Service (SaaS), FinTech, or EduTech products
  • Ideally 3-5 years of experience in email marketing, as well as an understanding of and appreciation for how performance marketing and brand-building initiatives work together
  • Experience building email marketing journeys and reporting on the results
  • Strong understanding and innovation when it comes to email deliverability (especially Gmail)
  • Strong analytical abilities with a passion for data-informed decision making
  • Strong understanding of digital and direct response marketing
  • Demonstrated experience building marketing and customer acquisition infrastructure
  • Growth hacker mentality with a bias for action
  • Experience with website analytic tools including Google Analytics, HotJar or Optimizely
  • B2C marketing experience is a plus


KNOWLEDGE, SKILLS, AND ABILITIES

  • Ability to think, plan, and execute resourcefully and creatively
  • Proficiency in CRM and marketing automation technologies (Salesforce Sales Cloud and Salesforce Marketing Cloud preferred)
  • Strong proficiency in Validity Everest Platform and other email deliverability tools
  • Experience with DKIM, SPF, Dmarc certifications
  • Excellent interpersonal and communication skills
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong problem-solving ability, including metrics-driven thinking
  • High-level proficiency in Google Suite and tools and MS Excel, PowerPoint, and Word
  • Ability to travel as necessary


BENEFITS

  • Medical, dental, and vision benefits effective Day One, with company contribution to premiums based on years of service
  • Company paid Short Term Disability
  • 401(k) tiered match up to 4% of annual salary
  • Up to 25 days Flex PTO
  • 3 paid volunteer days
  • 7 Paid holidays


PERKS

  • Respectful environment and strong culture of living our Core Values
  • Working remotely with ability to come into the Orlando office from time-to-time for team retreats, strategic meetings, etc
  • Overall team collaboration and support
  • Corporate exclusive discounts and special offers
  • Access to MTI trading educational platform
  • Employee Assistance Program
  • Access to discount theme park and event tickets across the US


PHYSICAL DEMANDS

Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work requires moderate physical effort and use of motor skills requiring manual dexterity. While performing duties of this job, employee will regularly stand, walk, stoop, kneel and crouch. Employee may lift, lower, push, pull or carry products up to a maximum of 25 pounds by hand. Require physical effort associated with using the personal computer to enter information. Must be able to read and hear verbal instructions in English.


EMPLOYMENT STATEMENT

MTI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.


Qualified candidates will be asked to submit to a background screening.Requirements:


Market Traders Institute
3900 Millenia Blvd
FL 32839
Orlando
United States