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Email Marketing Manager Inactive job
International Market Centers
This job has been closed. You cannot apply anymore.
United States
High Point
3 years of experience
Bachelor education
40 hours per week
Wholesale
201-500 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
HubSpot
Google Analytics
MS Excel
MS Office
CSS
HTML

Essential Duties And Responsibilities

  • Create and monitor a wide variety of email marketing campaigns including prospect campaigns driving sales leads, customer communications, event-oriented activations to sellers and buyers - creating personalized, targeted, intuitive and nurturing paths that support objectives
  • Hands-on design, testing, data management and deployment of results-driven campaigns - ensuring that design and layouts of emails are optimized and mobile-friendly
  • Work closely with in-house design team to create assets, modules and banners required for campaigns
  • Collaborate with marketing and sales teams to create and oversee a communications and segmentation plan and schedule to achieve business goals and requirements
  • Creatively strategize behavior-based campaigns that will boost adoption and grow results, implementing automated workflows
  • Proofread emails for clarity, grammar and spelling
  • Identify and regularly track against email KPIs; Tracking and analyzing of campaign results - providing regular reporting to stakeholders
  • Work closely with content team members to ensure copy and messaging are optimized properly
  • Data management - regularly compiling and monitoring of lists in collaboration with data team to identify opportunities or roadblocks
  • Creation of additional, supporting content as part of the campaign lifecycle e.g. forms and surveys
  • Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member
  • Collaborate with team on new initiatives and experiences
  • Performing special projects and assignments as required


Qualifications

  • BA/BS or equivalent working experience
  • 3-5 years experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Knowledge of latest digital marketing trends
  • Experience with CRM and email automation tools - Sitecore, Hubspot, Microsoft Dynamics 365
  • Experience in E-Commerce preferred
  • Thrives in a dynamic and evolving environment; resourceful and creative in designing solutions and surmounting challenges
  • Excellent written and verbal communication skills
  • Home furnishings, home décor, gift or apparel industry experience a plus
  • Exceptional ability to manage multiple projects with timely responsiveness to business needs and demands
  • Flexible and responsive; thrives in a dynamic and evolving environment
  • Must possess strong verbal, organizational and interpersonal skills and be able to communicate in a professional manner
  • Creative ability/experience with product layout and photography preferred.


International Market Centers
209 S Main St
NC 27260
High Point
United States