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Email Marketing Manager Inactive job
Insurify
This job has been closed. You cannot apply anymore.
United States
Cambridge
3 years of experience
Bachelor education
40 hours per week
Internet
11-50 employees
Medior
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Development budget
Company social events
Company outings
Klaviyo
MS Excel
CSS
HTML
SQL

Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.


Founded in 2013, Insurify recently raised $23 million in venture capital funding from top investors including Viola Group, MTech Capital, Hearst Ventures, Nationwide Ventures and MassMutual Ventures.


Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.

ROLE DESCRIPTION

  • Join Insurify’s rapidly growing Marketing team and play a central role in shaping the company’s growth
  • Manage the Email Marketing program (in Klaviyo) to deliver against our aggressive growth and engagement goals
  • Drive strategic email growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and more
  • Lead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs, push notifications, and in-app messaging
  • Experiment rapidly, employing a test and learn framework and rigorous statistical analysis. Drive new learnings across all dimensions of Email Marketing (e.g. subject line, send time and frequency, personalization, imagery, etc)
  • Analyze campaign performance to identify trends and new opportunities for growth. Define and monitor KPIs to be able to react to changes quickly and decisively
  • Collaborate with cross-functional teams including Design, Product, Engineering, and Analytics to optimize campaign performance

QUALIFICATIONS

  • Bachelor’s degree required, preferably in quantitative field
  • 3+ years of relevant marketing experience building and/or leading Email Marketing campaigns, multi-channel acquisition, and user engagement
  • Strong preference for Klaviyo experience (preferably Klaviyo-certified) or similar platforms
  • Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findings
  • Ability to thrive in a high-growth, entrepreneurial, and ambiguous environment
  • Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
  • Advanced Excel skills required; SQL skills are a plus

BENEFITS

  • Employee stock options
  • 401K plan
  • Great healthcare plan
  • Unlimited vacation and sick time
  • Free snacks and beverages every day in office
  • Team lunches and outings
  • Friendly office culture

  • We are proud to be an Equal Employment Opportunity and Affirmative Action employer.


Insurify
222 3rd St
MA 02142
Cambridge
United States